A lot of attention has been given lately to the so-called "Web 2.0." The Web 2.0 that we are constantly talking about is the increased use of blogs and social networking sites (like MySpace, Facebook and LinkedIn). These websites, among other things, enhance interactivity among its users and increase the two-way flow of information.
Here is some interesting information on the importance of blogs, social networking and the new internet:
- A 2002 survey by AT&T found that customers who used AT&T’s social network stayed customers 50% longer than those who didn’t become users of their network.
- 59 of the nation’s top 100 realtors have active Facebook communities, including Target, Verizon, Dell, GM and Walmart.
- 69% of the United States population uses a social networking site at least once a month. 70% of that (48.3% of the entire U.S. population) uses social networking primarily for business.
One of the best metrics of how good a website is is how much time a person spends on it when they visit. The average website gets 1-2 minutes per visit; a great one will usually get 5 minutes. However, people spend an average of 10.5 minutes on LinkedIn, 21 minutes on Facebook and 30 pages on MySpace.
Social networks are growing too large, too fast to be ignored. And they are not just for teenagers. Facebook has over 120 million users. 41% are over 35 and 53% are over 24. MySpace has over 110 million users, 85% of which are over 18. And LinkedIn (a social network that is more professionally oriented) has over 27 million users, average age 41 and average income $110,000.
Don't forget to find the Chamber on Facebook, MySpace and LinkedIn.