We wanted to take a few minutes to discuss a relatively important internet-related issues, particularly as it relates to small businesses. That is the concept of Search Engine Optimization (SEO). Search Engine Optimization is "process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results." In other words, making sure that your website pops up in internet searches. This is particularly important - according to a study by Cornell University, 71% of people don't go past the first three results of a Google search.
SEO is a very complicated field, but we wanted to try and give a few basic pointers to you on how you can make your website better for search engines. To that end, here are a few websites that provide some basic information on doing just that:
These are four of the many articles that are available on the topic. That being said, here are some basic pointers:
- Link to other websites and ask other websites to link to you.
- Update frequently - there is a reason that blogs often rank high in search results. For example, if you Google "Greater Lehigh Valley Chamber of Commerce," this blog ranks third.
- Use important keywords in the title of your website.
- Submit your website to a search engine - it helps.
Hope this is useful!