Thursday, August 20, 2009

NEWS RELEASE: The Chamber & Borough Business Revitalization Program Release Training Guide for Small Businesses

Here's a press release from The Chamber and Borough Business Revitalization Program. The two combined to produce the Business Enhancement Guide, funded by a $5,000 grant from PPL. Read below for more information:
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Allentown, PA (August 6) – The Borough Business Revitalization Program, in conjunction with The Chamber and PPL, has released the Business Enhancement Guide, a guide to small businesses that is designed to provide assistance to business owners and employees in operating their companies.

The guide, funded by a $5,000 grant from PPL that was acquired by Lehigh County, contains a variety of information for small businesses. It is specifically designed to help businesses face the challenges of today’s difficult economy, grow their customer base and increase their bottom line. A variety of topics are discussed in the guide, including internet usage, store management, enhancing customer loyalty, promotional efforts, marketing and physical improvements.

“There is no question that small businesses are the backbone of the American economy and the Lehigh Valley community,” said Mike Schlossberg, Borough Business Revitalization Coordinator for The Chamber. “At The Chamber and Borough Business Revitalization Program, our goal is to do everything we can to ensure that small businesses can succeed and thrive.” Schlossberg went on to note that the guide has a section on the various resources available to small businesses, including non-profit agencies and urban revitalization programs. “There are so many tools out there to help small businesses. We’ve found that one of the biggest problems is that small business owners aren’t aware of the resources that are available to them. Hopefully this guide will help remedy that problem.”

In addition, the guide contains information about electric choice and tools, like PPL Electric Utilities’ online Energy Analyzer at www.pplelectric.com, that can help customers track their energy use and find ways to save. “We want customers to be aware of tools, programs and information that can help them take greater control over their electric use,” said Kathy Frazier, community relations director for PPL Electric Utilities.

Anyone interested in obtaining a guide should contact Mike Schlossberg at MikeS@lehighvalleychamber.org.

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