Monday, November 15, 2010

Five Social Media Sites your business may not be familiar with...but should be

When I give my Social Media presentations, I like to refer to the "big five" of Social Media - the five Social Media platforms that I think every business should be familiar with:  Facebook, LinkedIn, Twitter, YouTube and Blogging.  Now, that being said, this is by no means the be-all, end-all of the Social Media revolution.  There are literally hundreds of other sites out there, some of which may have a real use for your small business development.  Here are just five of the outstanding examples that might be of some use to you:

1.  Flickr:  Flickr is the Social Networking site for pictures.  You can upload pictures to the site and then create slideshows/share those pictures with others.  As is standard with these sites, you can comment on pictures and share them with others via your on Social Networking/websites.    

2.  Formspring:    Formspring is a new type of Social Media site - the question site.  Facebook, LinkedIn and Yahoo already have question features, but Formspring's sole purpose is to allow users to ask and answer questions.  The questions can be about anything - and as you can imagine, sometimes they get downright silly - but they are frequently oriented around some professional need.

3.  Slideshare:  Slideshare is great for PowerPoint presentations.  With Slideshare, you can upload a presentation that you have created and allow others to view that presentation.  Depending on the options that you select, the presentation can be commented on, shared or embedded in a blog/website.

4.  Scribd:  You have likely seen us use Scribd for our Member of the Day.  With Scribed, you can upload a document or .pdf file that is on your computer.  From there, you can create a link that others can click on and read your document.  People can then comment on or share your document.  This site is a great way of taking real-world documents and sharing them with the masses.

5.  Ning:  Ning bills itself as the Social Network that lets you create your own Social Network.  It allows you to create your own network that is open to whoever you want it to be, complete with its own customizable features and themes.  From there, you can even use Ning to generate advertising revenue.  The problem with Ning is that it is a closed community that you have to pay to have access to - pushing Ning into a niche (paid Social Networks) that many don't want to open their wallets for.

Those are our five - what are your thoughts?  Any big ones that we missed?

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