Thursday, November 4, 2010

Tweeting Live: How to live-tweet an event

As you are likely aware, The Chamber held its Annual Meeting this past Tuesday.  The event was a great success - it was attended by over 1,000 people are really helped to highlight the business achievements of the Lehigh Valley.

We tried something different this year: we live tweeted the event.  We've come close to doing that before, but this was the first time we actually grabbed a computer and actively integrated Twitter with our event.  By "live-tweeted," I mean that we actually transmitted the highlights of the event over Twitter.

It was a great success as best we can tell.  First, in terms of raw numbers:

  • Tweets sent:  44
  • Tweets mentioning us or our hashtag:  30
  • New followers: 5
Here are some tips:
  • Set up a hashtag that is easy to remember:  For us, the hashtag was #ChamberAM, standing for Chamber Annual Meeting.  Then, whenever you tweet about the event, use the hashtag.  This makes it easier for you to track when others and tweeting about the event.  
  • Remind people often and early:  Keep the hashtag visable throughout the event, and remind people days before the event that you are going to use the hashtag.  That's an area where I goofed - I didn't do either of those things, and the tweets were slow to get started.
  • Respond:  Whenever someone tweets using the hashtag, respond!  You want to do everything you can to encourage interaction.
  • Use multimedia:  Take pictures from a smartphone!  We took many pictures, including an owl brought to us by the Lehigh Valley Zoo, vendors setting up and Tony Iannelli, our President & CEO, with the Allentown Hobo Band.
  • Just the highlights - don't overdo it:  Don't Tweet everything said - it will clog up the stream.  Just tweet the highlights or interesting quotes.
  • Keep your tweets retweetable - 120 characters or less:  Since Twitter has a 140 character limit, you want to keep your tweets to 120 or less - this will make it easier for others to have enough room to retweet.
  • ReTweet people who aren't there:  The point of live tweeting an event is to bring others in on the event as well, regardless of if they are there.  So, make a point of responding to others who aren't at the event.
  • ReTweet interesting or positive comments:  Don't talk about how awesome you are.  Let others do it for you.
  • Hold a contest:  This was our biggest success.  In partnership with our friends at Coca-Cola, we gave away six Coca Cola polar bears (and we're talking three-foot plush bears here), complete with tickets to the Lehigh Valley Zoo and the Iron Pigs.   In order to enter, individuals had to tweet us and say "I want a Coca-Cola polar bear @GLVCC #ChamberAM."  That got us over 20 contest entries and a whole new level of interactivity and exposure.
What do you think?  Anything we are missing here?


Kim said...

I attend Twitter conferences every other week. They always post a transcript of the event. Are you doing the same? It is nice to go back and really investigate something if you missed it. Push out those transcripts in all your social media outlets.

Greater Lehigh Valley Chamber of Commerce said...

Kim, this is a really great idea! I'll try and get on that tomorrow. Thanks!