Tom Garrity, Compass Point
Create a focused strategy and communicate/align it to your employees is critical to your success. The game of business is not won on the owner’s/CEO’s shoulders. It is won by a great team, focused on the company’s most important goals, and who is lead by the owner. Decide what you are going to sell, who you are going to sell it to, and how you are going to win… and 2011 will be a successful year.
Sally Handlon, Handlon Business Resources
With all the emphasis on social media, don’t expect it to be your total communication effort. Just like your marketing plan should have a component of “social media”, your overall communication plan for customers and employees alike, should have a portion dedicated to “social media” but don’t forget the basic foundations of communication.
Each of us communicates and understands differently due to gender, culture, personality traits, etc. For some it is speaking, others reading, listening or writing. Using a variety of methods helps to insure that the information or message reaches the majority of your stakeholders. And by mixing up the delivery methods, you can help to insure that you are maximizing your reach.
It is very easy in our fast-paced and multi-tasking environment to overlook taking the time to think about and communicate in various forms – there is too much to do. However, it is by taking the time to have these different interactions….slowing or changing the pace, that we can better understand what our customers are seeking and we are able to keep our employees informed about the company so that can represent us with knowledge.