- You can now log-in as a page. This enables you to Businesses can like and comment on other business pages (but not profiles - this is important). You cannot, however, comment on a personal profile unless that person's privacy setting is set so that "everybody" can write on their wall or in their status.
- Businesses can receive notices about fan activity.
- The Wall has become much more streamlined - all posts, by both the business and its fans, are now shown by default.
- Photographs are now much more prominent and displayed at the top of a page - similar to your profile.
- Individuals who also like a page are now highlighted in the right sidebar.
So, what does this mean for a small business with a page? How can you leverage the changes to make a positive difference for your business?
- Cross-Marketing: If you have a business that you regularly work/advertise with, or is of the same association as you (say The Chamber), you can now add a page as a favorite, or write on its wall as a business, not just a person. This will enable businesses to work closer together (and, perhaps more importantly, appear closer together).
- Get more visual: Facebook has recognized that its photo-sharing feature is a powerful tool - there are currently 60 billion photos on Facebook (with an expected 100 billion to arrive by the summer of 2011).
- Better customer service: With a notification feature for activity on your business pages now enabled, you can get Facebook notifications (and E-mails) when someone writes on your business page. As a result, you now have the ability to instantly be aware when someone contacts you. You can now provide quicker customer service - and that may become an expectation.
This unquestionably will mean more - what are we missing?