Tuesday, February 15, 2011

How small businesses can use the new Facebook Page design

As you may have noticed, Facebook has recently unveiled a total redesign of Pages.  The redesign is similar to the recent redesign of the Facebook profile and allows Pages to act much more like actual profiles.  Among the changes:

  • You can now log-in as a page.  This enables you to Businesses can like and comment on other business pages (but not profiles - this is important).  You cannot, however, comment on a personal profile unless that person's privacy setting is set so that "everybody" can write on their wall or in their status.  
  • Businesses can receive notices about fan activity.
  • The Wall has become much more streamlined - all posts, by both the business and its fans, are now shown by default.
  • Photographs are now much more prominent and displayed at the top of a page - similar to your profile.
  • Individuals who also like a page are now highlighted in the right sidebar.  

So, what does this mean for a small business with a page?  How can you leverage the changes to make a positive difference for your business?
  • Cross-Marketing:  If you have a business that you regularly work/advertise with, or is of the same association as you (say The Chamber), you can now add a page as a favorite, or write on its wall as a business, not just a person.  This will enable businesses to work closer together (and, perhaps more importantly, appear closer together).
  • Get more visual:  Facebook has recognized that its photo-sharing feature is a powerful tool - there are currently 60 billion photos on Facebook (with an expected 100 billion to arrive by the summer of 2011).
  • Better customer service:  With a notification feature for activity on your business pages now enabled, you can get Facebook notifications (and E-mails) when someone writes on your business page.  As a result, you now have the ability to instantly be aware when someone contacts you.  You can now provide quicker customer service - and that may become an expectation.  
This unquestionably will mean more - what are we missing?

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