Friday, April 1, 2011

Smartphones, Apps and your business

As I type this entry, my iPhone is no more than two feet from me.  I know I'm not the only one.  Smartphones have completely revolutionized the way that people communicate with each other, access the internet, exchange information and more.

The stats on smartphones are relatively interesting as well.  iPhones seem very prevalent, but are they the most popular smartphone operating platform in America?  Nope.  Check out this survey result from January 2011:


Top Smartphone Platforms
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
 Share (%) of Smartphone Subscribers
Oct-10Jan-11Point Change
Total Smartphone Subscribers100.0%100.0%N/A
Google23.5%31.2%7.7
RIM35.8%30.4%-5.4
Apple24.6%24.7%0.1
Microsoft9.7%8.0%-1.7
Palm3.9%3.2%-0.7

As you can see, the Google phones (Android) are currently the most popular, with a significant growth spurt in the three months noted above.  The growth comes largely at the expense of the RIM (Blackberries).  iPhones have remained relatively steady, holding about 25% of the market share.

However, there is one major area where iPhones hold a major advantage over all other competitors: Apps.  These add-ons (free or paid) have helped to keep iPhone as one of the top forces in the smartphone business.    In 2010, Apple's App Store grew over 131%, with revenues of more than $1.7 billion.   During this time period, it commanded over 82.7% of the market share for all Apps.  This is a massively impressive number, although a smaller one than its 92.8% market share in 2009.

The App market does appear to be diversifying and revenues are skyrocketing.  Key question:  What does this mean for your business?

  • Depending on your business, you may seriously want to consider the development of an App.  At a bare minimum, your website should be mobile-friendly.
  • iPhone Apps remain the place to be, at least for now, though other markets are emerging.
  • If Apps are the most important thing to your selection of a smartphone, you should probably look pretty closely at an iPhone.

1 comment:

Salvatiry Carlino said...

Smartphones are one of the vital "gadgets" of a businessperson. The way how the service providers offer their customer base with applications that helps the user in coordinating with their colleague, works wonders for their workflow, especially when the need for real-time updates is essential.