1. Create a company page: Virtually every Social Media platform has an opportunity for you to create a formal business presence. An important marketing point here: make sure that your branding (logos, messages, colors, etc) all match across platforms.
2. Create fresh, interesting content: No one wants to read Social Media that just promotes the creator. Social Media must create value-added content - in other words, it must give the reader knowledge, information or insight that they wouldn't have otherwise. Examples include:
- Tips, advice, how-tos.
- Exclusive discounts/promotions that aren’t available anywhere else.
- Share funny stories.
- Show people the faces behind your company.
3. Track Return on Investment: Virtually every Social Network allows you to track ROI. However, what ROI you track depends on why you are using Social Media - different metrics can track different objectives. Regardless of what you track, you should absolutely track something.
4. Create a Social Media policy: Regardless of it your business has a presence on Social Media, your employees like have personal page's - which means that you need a Social Media Policy. Items that should be addressed include:
- What can and can’t an employee say on Social Media?
- Can an employee use Social Media during work hours?
- What are your employees recommended privacy settings?
- Can you discuss work at all? If so, in what form?
- Who runs the company’s Social Media?
6. Conduct sales research: LinkedIn and Facebook profiles both have a bevy of personal information that can be invaluable, especially if you are going on a sales call. Before you go on any such meeting, make sure to check out your appointments Social Media info - see what you can learn and how you can leverage that information.
7. Be casual and personal: No one wants a business robot on Social Media. People like to connect with brands and businesses that are professional, but also personal. For example, on the Chamber's Facebook page, I just made a joke about holding a matchmaking mixer for single business owners (it makes sense in context, I swear). The point is that people want to see the face behind the business - don't be afraid to show it!
Those are our tips for Social Media - what are yours? Let us know in the comments!