This got me thinking about using Hashtags for major events or happenings. They are essentially required at all major events these days, regardless of if an event is in a unified location (for an example, check out #ows for a look at the Occupy Wall Street protests). A while ago, we discussed some best practices for Twitter usage - and here are some thoughts on the best way to use Twitter Hashtags for events.
- Create a short, memorable Twitter Hashtag ahead of time – and promote with all event materials. This is crucial to start to build momentum.
- Announce the Hashtag at the event. Have it on all event-related materials at the event as well.
- Have a designated person tweet during the entire event. Multiple people tweeting can get confusing and uncoordinated.
- Provide customer service & answer questions throughout the event.
- Hold a contest – and require that people use the hashtag. This is a great way to generate awareness about your event, and to gain more followers.
- Summarize the tweets afterwards. We've done blog entries with tweets before, and I think this is a great way to summarize the event for those who weren't in attendance.