Wednesday, November 30, 2011

Economic new: More jobs & the Fed to the rescue

Two particularly important pieces of economic news came out today that are worth noting, as they could have an effect on Lehigh Valley businesses.

First, on the jobs front: good and bad news.

  • Good news: Private sector jobs shot up in November, with the private sector creating 206,000 jobs.  Analysts had expected the creation of only 125,000.
  • More good news: Approximately 42,000 job layoffs were announced in November - the good news here is that the number shrunk by .7% from October.
  • Now the bad news: overall job layoffs are up this year - over 560,000, compared with 2010's 530,000 - and there is still a month to go.
Now for the global news: the Federal Reserve, along with the central banks of the Eurozone, England, Japan, Switzerland and Canada, have announced coordinated action that will make it easier for countries around the world to trade the US Dollar for foreign currency.  This is being characterized as a "contingency measure" so that central banks can use other forms of currency in the event of a crisis.  The likely trigger of such a contingency is the European Debt Crisis, which may cause foreign banks to need to use other currency in order to be able to conduct normal business.  

The fact that such a measure is even necessary should speak volumes about the severity of the crisis in Europe.  

Daily Briefing, 11/30/2011

Good morning everyone!  Here is today's Daily Briefing,

The first of three public meetings was held yesterday on the Allentown Arena project.  PPL is promising better communication during the next major weather event.  In Northampton County, elected officials are working to minimize a tax increase that they say is unavoidable.  The Northampton County Gaming Revenue Authority again rejected a request from the Borough of Hellertown for two new patrol officers.  In Bethlehem, Councilman David DiGiacinto has proposed keeping the Dewberry Fire Station open for at least another six months while emergency services in the city are studied.

In national news, American Airlines filed for bankruptcy yesterday.  After an allegation of a thirteen-year extra-marital affair, Herman Cain said yesterday that he would reassess his candidacy.  The S&P has downgraded 37 banks, using new credit-rating criteria.

We have one Chamber event today: a C.E. Roth Grand Re-Opening in downtown Allentown.

And that's it for now!  Have a great day, and we'll see you later.

Tuesday, November 29, 2011

Daily Briefing, 11/29/2011

Good morning everyone!  Here is today's Daily Briefing.

The big news story of the day is that State Representative Jennifer Mann (D-132) announced yesterday that she will not seek reelection.  Southern Lehigh Superintendent Joseph Liberati died yesterday at 57.  In Northampton County, fee hikes at the Center for Animal Health and Welfare have angered municipal officials.  According to a new survey, local employers are less likely to hire more employees and purchase more equipment in the next six months.

In state-wide news, the State Senate Majority Leader, Dominic Pileggi, is reportedly considering a run against Senator Bob Casey.

In national news, President Obama is pushing for an extension of the his payroll tax cut.  Good news for Cyber Monday sales, which increased around 15% compared to last year.

We have one Chamber event today: a Women's Business Council lunch on how to get noticed.

And that's it for now!  Have a great day and we'll be back later.

Monday, November 28, 2011

Black Friday a success!

Good economic news to report.  Black Friday was a huge success.  According to published reports:

  • Sales rose 6.6% compared to last year, totaling a massive $11.4 billion.
  • Retail traffic rose 5.1%.
  • 226 million shoppers went online on Friday and over the weekend, up 14 million from the same time last year.
  • The average shopper spent about $400, up from $365 the year prior.
This is great news...Black Friday is typically seen as a statement of consumer confidence, which as of October, was on the decline.

Unless, just in case you haven't been bombarded with advertisements via E-mail and Social Media today and managed to miss this, today is Cyber Monday, which is the biggest online sales day of the year.  Surveys have noted that 123 million Americans expect to shop online today...thus begging the question...does your small business have a website with an eCommerce component?

Daily Briefing, 11/28/2011

Good morning everyone, and welcome back to work!  We hope you had a great Thanksgiving vacation.  Anyway, here is today's Daily Briefing.

An Express Time story takes a look at the additional funding cuts facing local libraries.  A Morning Call story takes a look at the declining funding available to the Ben Franklin Technology Partners' business incubator.  Proposed legislation would make it easier for public utilities to raise prices.

In national news, today is Cyber Monday, the biggest online sales day of the year, and record sales are expected.  Fortunately, Black Friday was a huge success, breaking new spending records.  The New Hampshire Union-Leader endorsed Newt Gingrich for President this weekend, a major prize in the Presidential race.

Business Matters airs today at 8pm on WFMZ, featuring a debate on whether or not Gay-Straight Alliances should be allowed in schools.

That's it for now!  Have a great day, and we'll be back later.

Tuesday, November 22, 2011

Job Openings

Here are today's job openings - as always, if you have any job openings you wish to promote and you are a Chamber member, just E-mail them to me at

Account Executive, Interactive Marketing and Advertising

Metter Interactive has a great opportunity for a driven, internet marketing-savvy individual to help grow new business, while managing and creating marketing and advertising solutions for new and existing accounts.

You must thoroughly understand both interactive/online and traditional marketing, and should have at least 3 to 5 years of experience in an agency, fast-paced marketing department, or in an ad sales/consulting role. Experience in B2B marketing is preferred. The ability to write is essential.

You possess leadership skills and can confidently present ideas and marketing recommendations in front of clients articulately. You have a knack for quickly understanding client needs and enjoy developing strategies and solutions to meet them.

You have the ability to problem solve, multi-task, think critically, and are extremely organized and detail-oriented.​ In addition, you have experience both selling and working on campaigns that include elements of Branding, Website Development, SEO, PPC, Social Media, Public Relations, and Traditional Advertising. You are just as comfortable writing a proposal or press release as you are making a sales pitch.​

This position offers the opportunity to showcase your sales, account management, consulting, and creative skills, while making immediate contributions to our growing agency. You will be selling, managing, and creating web-centric marketing solutions including online marketing, web development, branding, PR, SEO, PPC and more.

We need our next great account executive to help us keep up with, and continue our growth!


  • Experience in sales and/or account management in a marketing or advertising capacity.
  • Must be able to write copy (presentations, proposals, marketing and ad copy).
  • Demonstrated experience working with online/​interactive marketing initiatives (web development, SEO, PPC, online branding).
  • Web savvy, understanding of the Internet, search, and website usability.
  • Strong presentation skills.
  • Self-motivated, resourceful and able to work independently with little supervision.
  • Superior organizational and time management skills with a strong attention to detail.
  • Strategic thinker with ability to take the lead on projects.
  • Solid understanding of the creative process.
  • Established relationships with businesses in the B2B and/or industrial marketplace is preferred.


  • Identify and develop relationships with prospective clients, ultimately driving new business growth.
  • Grow revenue from existing accounts.
  • Development and presentation of proposals, pitches, and solutions.
  • Day-to-day account management and correspondence with clients and prospects.
  • Defines client advertising and marketing objectives, campaigns, and budgets through marketing plans, consulting, etc.
  • Develops client advertising and marketing programs by utilizing online marketing, content development, branding, web development, SEO, PPC, social media, media advertising, publicity, and other in-bound and out-bound marketing vehicles.
  • Manages projects, working with in-house staff and freelance assets.
  • Hands-on production of content development, press releases, website planning, marketing materials, ad campaigns, etc.
  • Obtains client acceptance on projects; preparing and presenting proposals, concepts, storyboards, and other copy and print mock-ups.
  • Contributes to team effort by accomplishing related results as needed.
  • Maintains thorough understanding of client’s products and/or services.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
  • Contributes to Metter Interactive’s internal marketing, branding, and growth initiatives.
  • Travel to client locations as needed.


  • Salary: 65k-85k, uncapped commissions
  • Benefits: Health, paid vacation and holidays, flexible hours, possibility for telecommuting

Metter Interactive is a web-centric advertising and marketing firm specializing in delivering online solutions blended with traditional ad agency services. We deliver measurable results for clients by developing creative and strategic solutions from branding, campaign management, and design, to search engine marketing, online advertising, and public relations campaigns.

We have experienced steady growth, serving clients in the business-to-business and industrial market places in the Northeast. We offer a casual work environment and opportunities for self-starters to become directly involved with the agency’s growth.

Sound interesting?​  If the above description sounds like you, give us a sense of why you would be a great fit and how you could help us grow.

Assistant Account Manager / Marketing Coordinator

Metter Interactive is seeking a detail-oriented marketing coordinator to work in our Bethlehem, PA office. We are searching for an energetic team player interested in learning the many aspects of our business, while handling many copy writing, reporting, and research duties for our clients. This position allow you to be involved in many different accounts and to work with both the production and management teams.


The ability to write copy and develop content is a must for this position. Your primary responsibilities will be carrying out online marketing initiatives, content develop, and campaign reporting for a number of clients. You will be responsible for assisting in the development and execution of creative projects, website content, email marketing, public relations, search engine optimization, and online advertising.

You will need to demonstrate the ability to write copy, think strategically, quickly learn client’s key products and services, and should be familiar with SEO, PPC, email marketing, PR, and web analytics. You’ll need to juggle multiple priorities and be comfortable in a team environment, that sometimes calls for you to work independently.


  • Must be able to write copy
  • Experience with online campaigns such as SEO, PPC, e-mail, search, etc.​
  • Web savvy, understanding of the Internet, search, and website usability
  • Strong written communication skills
  • Self-motivated, resourceful and able to work independently with little supervision as needed
  • Superior organizational and time management skills with a strong attention to detail
  • Demonstrated strategic thinker with ability to problem solve
  • Ability to understand technical/detailed products and services (most of our clients are B2B and industrial)
  • Solid understanding of the creative process
  • Proficient in MS Office
  • Knowledge of Dreamweaver, Photoshop, and HTML is a plus


  • Salary: DOE, this is an entry-level position
  • Benefits: Health, paid vacation and holidays, flexible hours

Metter Interactive is a web-centric advertising and marketing firm specializing in delivering online solutions blended with traditional ad agency services. We have experienced steady growth, serving clients in the business-to-business and industrial market places in the Northeast. Our relaxed office provides a casual, creative environment that rewards hard work and innovation. If you meet most of the requirements above we’d like to hear from you!

Daily Briefing, 11/22/11

Good morning everyone!  Here is today's Daily Briefing.

The Valley has been awarded a $3.4 million grant from the Partnership for Sustainable Communities.  The City of Bethlehem is receiving an additional $475,400 in revenue from the Sands casino.  Home sales in the Valley increased compared to the same time last October, but the average price dropped.  U.S. Senator Bob Casey visited St. Luke's new Anderson Campus.

In state-wide news, former FBI Director Robert Freeh will head an independent panel that will investigate what happened at Penn State.  In national news, as expected, the debt super committee formally announced yesterday that it had failed to reach an agreement.

We have one Chamber event today: a pre-game pep rally for the Phillipsburg & Easton High School football games.

And that's it for now!  Have a great day, and we'll see you later.

Monday, November 21, 2011

Super Committee...not so much

It appears all but certain that the Congressional Super Committee charged with finding an additional $1.2 trillion in deficit spending cuts will fail.  With the deadline less than 48 hours away, no one has said anything positive about the ability of the Super Committee to actually come to any sort of agreement.

What does this mean?  Theoretically, sequestration will kick in, per the agreement to raise the deficit ceiling of this summer.  This means that automatic cuts will occur to defense and non-defense spending, $600 billion each, exempting Social Security and Medicaid.

But, here's the kicker: the cuts don't go into place until 2013.  Despite being ratified by Congressional passage last year, it appears almost certain that Congress will try to find a way around these cuts.  Congressional Republicans, for example, are already looking to try and block the automatic defense cuts.

All that's left, for now, is for the Super Committee to formally announce that it has failed, and we'll be waiting that announcement.


Daily Briefing, 11/21/2011

Good morning everyone, and welcome back to work after the weekend.  Here is today's Daily Briefing.

The big news today is national.  The Congressional Supercommittee has failed and will likely release a statement today admitting as such.  In New Hampshire, Mitt Romney picked up two big endorsements: Senator Kelly Ayotte and Congressman Charlie Bass.  In New York, a lone-wolf bomber, Jose Pimentel, was arrested after planning to build bombs and blow them up around the city.

Business Matters airs tonight at 8pm on WFMZ, featuring an interview with Mayor John Callahan of Bethlehem.

And that's it for now!  Have a great day, and we'll see you later.

Thursday, November 17, 2011

What is the Stop Online Piracy Act?

A particular piece of federal legislation has been making waves lately, and it seemed to be a perfect time to review it and discuss its potential impacts.

What it is:  The Stop Internet Piracy Act is an effort to stop internet piracy.  It would do so by allowing the government to shut down websites that it believed were hosting pirated content and allow the government to require that search engines remove the affected sites.

Arguments for:  According to proponents, the US loses $135 billion to internet piracy every year.  Proponents argue that this costs jobs and acts as a deterrent to investment.  Those lobbying for the bills passage include trial lawyers, record producers and movie studios.

Arguments against:  Opponents argue that this bill will grant the government too much power and cause too many innocent websites to be censored.  Opponents include major internet giants (Facebook, Google, Twitter and more) as well as civil libertarians.

Current status in Congress:  The legislation has already cleared the House of Representatives.  In the Senate, Senator Ron Wyden (D-OR) has placed a hold on the bill because of his concerns that it would limit free speech.


Daily Briefing, 11/17/2011

Good morning everyone!  Here is today's Daily Briefing.

The Easton Area School District has settled a racial bias lawsuit.  In Whitehall, Township Commissioners are considering raising property taxes and income taxes.  In Upper Nazareth, township officials have proposed an 83% tax hike.  In the latest news at Penn State, contrary to coach Mike McQueary's claims, a police report was never filed by McQueary after he allegedly witnessed former coach Sandusky raping a ten year old boy.  In national news, a new survey shows that Americans are expecting to work longer before retirement.

We have two Chamber events today: a Young Professional Council event on goal setting and an Easton Area Chamber of Commerce Sam's Club mixer.

And that's it for now.  See you later today!

Wednesday, November 16, 2011

The Economic Impact of the Penn State Scandal

Unless you have been living under a rock, you have been watching, likely with horror, as the Penn State scandal continues to blossom and accelerate.  The charges against former coach Jerry Sandusky are, of course, of the most appalling nature, and the scandal has already taken down four high-level Penn State staffers, including former President Graham Spainer and legendary coach Joe Paterno.

A CNNMoney article reviews a facet of the scandal that hasn't received quite as much attention - the potential economic impact of the scandal, which is extremely large and potentially long-lasting.  Penn State generated $72.7 million in revenue as a result of its football program, one of the highest levels in the nation, and that revenue is now very much at risk.  The school will even be undergoing a bond review by Moody's in the wake of the scandal, as there is a potential for major lawsuits and legal costs.

What the article doesn't touch on too much is the potential affect on those outside of the school, and it also leaves out some potential scholastic impacts.  How many students will not apply, or attend, Penn State, as a result of the scandal?  Will this affect Penn State's many satellite campuses? The school's image has been tarnished, and the answer to that question remains to be seen.

Of course, this crisis could also impact merchandisers of Penn State memorabilia and clothing, of which there are many.  Is Penn State merchandise now less likely to sell?  The answer is certainly yes - at least in the short-term.  It's the long-term impacts that are really questionable, and how Penn State handles the issue from here on in will have a big impact on the answer to these questions.

Daily Briefing, 11/16/2011

Good morning everyone!  Here is today's Daily Briefing.

In Northampton County, Gracedale remains in serious financial trouble, with County Council members set to vote on a $2.7 million payment to keep the facility from going into debt.  ArtsQuest is fighting a $122,000 property tax bill for SteelStacks, saying the property should be tax exempt.

In state-wide news, Penn State coach Mike McQueary claims that he did stop an alleged shower rape of a ten-year old boy by former coach Jerry Sandusky.  He also says he went to the police after the incident.  Lawmakers have proposed a variety of measures in the wake of the Penn State scandal, including bills dealing with mandatory reporting laws and statutes of limitations.

In national news, a judge has upheld the eviction of Occupy Wall Street protesters from Zuccotti park, saying that New York could ban protesters from sleeping in the park and from bringing tents and sleeping bags.  The post office has reported a loss of $5 billion.

We have two Chamber events today: an East Penn/Western Lehigh lunch on Act 32 and a Hispanic Chamber/Ambassador joint Speed Networking event.

That's it for now!  Have a good one, and we'll be back later.

Tuesday, November 15, 2011

The Chamber: On Every Main Street

If you were at our Annual Meeting on Tuesday, than you probably caught this video (which, incidentally, has been getting rave reviews): The Chamber, On Every Main Street.  It was produced by our friends at Rocky Urich Productions.  If you haven't seen it yet, check it our below.

Small Business Council Event

Our Small Business Council has a great event coming up this Friday, and a particularly relevant one.  The event is on Customer Engagement - specifically, how employees can better engage with your customers.  It features national speaker & author Sybil Stershic.  For more details, see the flier below.

November 2011 Email Blast

Daily Briefing, 11/15/2011

Good morning everyone!  Here is today's Daily Briefing.

In a court ruling issued yesterday, Judge Michelle Varricchio ruled that Macungie Mayor Rick Hoffman can continue to have access to police records.

In state-wide news, in an interview on NBC yesterday, former Penn State coach Jerry Sandusky claimed innocence in the child molestation charges brought up against him.  Governor Corbett signed into law legislation that is designed to prevent students who may have a concussion from playing again until they receive medical clearance 

In national news, the U.S. Supreme Court yesterday announced that it would hear a challenge to President Obama's health care reform law.  In New York, police have cleared out Occupy Wall Street protesters from Zuccotti Park to clean it; officials say protesters will be allowed back in once the park has been cleaned.  Oil prices have jumped 20% in the past six weeks.

We have one Chamber event today: a Grand Opening of a new ESSA Bank branch in Bethlehem.

And that's it for now!  Have a good one and we'll be back later.

Monday, November 14, 2011

Daily Briefing, 11/14/2011

Good morning everyone!  Here is today's Daily Briefing.

Palmer Township is considering allowing digital billboards.  An Express-Times article reviews the huge amount of upcoming Christmas-related events in Bethlehem, including some run by The Chamber's own Downtown Bethlehem Association.

In national news, hopes are dwindling for the debt Super Committee to come to an agreement.  Gloria Cain, Herman Cain's wife, came to his defense in an interview yesterday.  Mario Monti has been nominated to replace Silvio Berlusconi as Italy's Prime Minister.

Business Matters airs today, featuring a debate on the incoming arena in Allentown.

That's it for now!  Have a great day, and we'll see you later.

Friday, November 11, 2011

Goal setting

Anyone in business knows that you have to set goals and plan in order to be successful at anything.  As part of the Chamber's new Young Professional Council, we are holding an event on Goal Setting, lead by our own Connie Challingsworth of Positive Life Decisions.

This event will be focused on bridging the gap between personal and professional fitness.  Connie will give tips on how to integrate the important skill of goal setting into all aspects of life to improve your results every time!

This is actually the first of three events that we are having on "Business Fitness."  The second one will be held on January 19 and is on Fitness & Stress relief, while the third event will be held in March on Nutrition.  If you register for all three programs, you pay only $30 (a single program pricing of $15 per member or $30 per future member).  To register, E-mail Melody at

Hope to see you there!

Thank you to our Sponsors!

If you were at our Annual Meeting, you probably caught this there, but we did want to say thank you to our Sponsors that day.  They are:

Presenting Sponsor: Capital BlueCross

Titanium Sponsor: AT&T

Platinum Sponsors: 69-WFMZ-TV &, Adams Outdoor Advertising, Air Products, Caruso Benefits Group, Constellation Energy, HaydenFilms Institute , Lehigh Valley Easy Pages, Lehigh Valley International Airport, Lehigh Valley Magazine, Morning Call, PenTeleData, Rocky Urich Productions, Service Master by Round the Clock Cleaning, SmileKrafters, Sovereign Bank, St. Luke's Hospital & Health Network, and Viamedia

Gold Sponsors:, Lehigh University, Accuweather Channel, Bennett Automotive, Brookside Country Club, Coca-Cola Bottling of the Lehigh Valley, Crystal Signatures, Embassy Bank, First Niagara, Frederick Group, Liberty Property Trust, Lutron Electronics, Nacci Printing, Sacred Heart Hospital, West Side Hammer Electric

Silver Sponsors: Alvin H. Butz, American Bank, B. Braun Medical Inc., Brown Daub Dealerships, Concannon, Miller & Company, Easton Hospital, East Coast Touring Company, EWMI / Rapid Response, Express-Times/, First Generation, Fitzpatrick Lentz & Bubba, Good Shepherd, Highmark Blue Shield, Hispanic Chamber of Commerce of the Lehigh Valley, Ironton Telephone, John Yurconic Agency, KNBT, Langan Engineering & Environmental Services, LANta, Lehigh Valley Health Network, Lehigh Valley IronPigs, Lehigh Valley Workforce Investment Board, M&T Bank, Mack Trucks, Penn Cap Properties, Penn National Insurance, Pepsi Beverages, QNB, Samuel Adams Pennsylvania Brewery, Spotless Services Inc., Stotz & Fatzinger Office Supply, Tallman, Hudders & Sorrentino, TD Bank, UGI, Valleywide Property Management, Verizon Wireless, and Wells Fargo

Bronze Sponsors: Martin's Chips, AFC First, Arbor Insurance Group, AvPORTS, Central Penn College, Comfort Suites Bethlehem, Crayola, Discover Lehigh Valley, Easton Coach, Emerson, Reid & Company, Lafayette Ambassador Bank, Lehigh Valley Industrial Parks, MKSD Architects, Northampton Community College, PNC Bank, Sands Casino Resort Bethlehem, UnitedHealthcare, and Zator Law.

And special thanks to TechniCom Audio & Visual!

Daily Briefing, 11/11/11

Good morning everyone!  Here is today's Daily Briefing.

The median home price in the Valley dropped 7% to $155,000.  In Lehigh County, Commissioners are considering the approval of a new union contract that would require employees to pay more while lowering pay raises.  In Bethlehem, Mayor Callahan will cut ten positions from the 2012 budget.  Charlie Dent has a new challenger: Attorney Jackson Eaton IV.  Lehigh Valley Health Network has been honored for their efforts to eliminate hospital infections.

Here's the latest at Penn State: Mike McQueary, who allegedly witnesssed former coach Sandusky rape a child (yet did not intervene directly or call police), will not coach this Saturday against Nebraska.  Senators Toomey and Casey have rescinded their support to give Joe Paterno a Presidential Medal of Freedom.  In other news, former Senator Vince Fumo was sentenced yesterday to 61 months in prison after being convicted of misusing state funds.

That's it for now!  Have a great day and we'll see you later.

Thursday, November 10, 2011

Presidential debates - the best and the worst

Presidential debates are now essentially common-place in elections.  They have featured some amazing moments that have both positively and negatively affected the participants.  In light of Rick Perry's stumble yesterday, we thought this would be a good time to share some of the best - and worst - moments of Presidential debates.


There you go again, Ronald Reagan:  The quip, directed at Jimmy Carter, was the perfect line at the perfect moment.  Ronald Reagan used it against Jimmy Carter to disarm Carter's attack on Reagan's Medicare record.  Delivered with classic Reagan style and charm, it was a moment most viewers would remember.

Senator, You're No Kennedy:  Vice Presidential debates are rarely as memorable as this one.  In the deabte, Lloyd Bensen (Michael Dukakis' running mate) destroyed Dan Quayle's attempt to compare himself to JFK:

Are you better off today than you were four years ago?  Again, back to Reagan-Carter.  Reagan used the rhetorical question to ask if voters thought Carter should be elected to another four years.  The line is still used today:


Don't look at your watch, George W. Bush:  In a 1992 debate featuring questions from regular Americans, George H.W. Bush twice looked at his watch, giving the impression that he'd rather be elsewhere.

Al, stop sighing, Al Gore:  Apparently bored or too good for the responses of George W. Bush, Al Gore signed, many times, during his debate against George W. Bush.  The signs made Gore look arrogant and helped promote the idea that he was not like the average American.

Really?  No Soviet domination?:  In a debate against Jimmy Carter, Gerald Ford asserted that there was no Soviet domination of Eastern Europe.  Apparently, Ford wasn't living in the same world as the rest of us, because indeed there was.  Ford even had a chance to correct himself, but instead doubled down on the line.

I have no emotions, Michael Dukakis:  When running for President against George H.W. Bush in 1988, Dukakis coldly told an audience that he wouldn't favor the death penalty for someone who killed his wife.  Appearing to have no emotions, blood, heart, whatever, the comments and calculated way in which they were delivered pushed the image of Dukakis as someone who had no emotions.

Job Openings

We have one Job Opening today, courtesy of the Jewish Federation of the Lehigh Valley.  If you are a Chamber Member and have a job opening to share, please E-mail it to me at
Easton Area Outreach and Engagement Associate 

The Easton Area Outreach and Engagement Associate is responsible for engagement with the Easton Jewish community as the representative of the Jewish Federation and will serve as staff liaison to the Easton Leadership Council of the Jewish Federation of the Lehigh Valley. The program’s goals include the identification, recruitment, education, training and motivation of individuals to build connections among Jews in the Easton area, as well as build bridges to the greater Lehigh Valley Jewish community. 

Responsibilities include supporting current Easton Leadership Council initiatives and working to develop new social, cultural, and educational activities appealing to different age groups. Additional responsibility for implementing the management information systems necessary to track and promote volunteer involvement in community based activities. He/she will also engage the Easton Area community with the activities of the Jewish Federation and its annual Campaign for Jewish Needs. The Easton Area Outreach and Engagement Associate will be based in the Easton area. 

We seek a highly motivated self starter with the following preferred skills/experience: 

1. 2-3 years successful sales / fundraising experience 

2. Friend-raising /constituency development/volunteer recruitment 

3. Familiar with Easton and/or Lehigh Valley Jewish community 

4. Excellent organizational and time management skills 

5. Creative thinker who can design, implement and complete projects 

6. Strong oral and written communication skills, including public speaking 

7. Comfortable working with all ages/ generations 

8. E-mail, Word, Excel and Power Point computer skills 

9. Must be able to travel within the region 

10. College degree preferred 

This new “pilot” position is part-time at 20+ hours per week. The Easton Area Outreach and Engagement Associate will report to the Jewish Federation of the Lehigh Valley’s Assistant Executive Director. 

Duration: part-time 
Salary Range: Not Posted
Other Benefits:
Preferred Experience: 2 Years Experience
Preferred Degree: Bachelors
Job posted on: 2011-11-09
This job has been viewed: 56 times
Job is posted for: 60 days
Job Location: Jewish Federation of the Lehigh Valley
702 N. 22nd Street
Allentown, Pennsylvania 18104 

Daily Briefing, 11/10/2011

Good morning everyone!  Here is today's Daily Briefing.

In local news, arbitration began yesterday for firefighters in Allentown.  In Easton, the school district will turn a  profit of $4 million out of a Tax Increment Financing deal for a interchange on Route 33.

In state-wide news, the big story is the scandal at Penn State: effective immediately, Joe Paterno has been fired and Penn State President Graham Spainer has resigned.  Students rioted in reaction to the news.  In other news, Governor Corbett signed a law that bans texting while driving, making it a primary offense.

In national news, oil prices jumped to nearly $100 a barrel.  Republican Presidential candidates debated yesterday in Michigan.

We have three Chamber events today: the Bethlehem Area Chamber of Commerce is holding a breakfast meeting with Mayor Callahan and there are two grand openings: one at Honeycomb Salon and one at Valley Implants and Periodontics.

That's it for now!  Have a good one and we'll see you later.

Wednesday, November 9, 2011

The Chamber's Annual Meeting

We hope you enjoyed the Annual Meeting as much as we did!!  It was a great event, attended by over 1,000 people.  If you didn't make it and would like a recap, here are some notes on the event.

First, make sure to check out the news coverage in the Morning Call and Express-Times.  Both focused on the remarks of John McGlade, CEO of Air Products, who was the featured speaker at the event.

For a "live" read of how the event went, you can check out the Twitter feed #ChamberAM.  This will show you our live tweets of the event, as well as others who were tweeting about it and using the hashtag.  Having a centralized hashtag for live-tweeting makes life a lot easier to track an event, even if you aren't there.

Also, if you get a chance, check out Coca-Cola of the Lehigh Valley's Facebook page.  We had worked with them to help set up their Facebook page, and then at Annual had it's world premier.  Coca-Cola gave away two tickets two the San Diego Zoo (to see the Polar Bears, of course) for whoever answered the following question correctly: Of the 286 Iron Pigs Games, how many were sell-outs?  To answer the question, you had to write on Coca-Cola's wall.  Ten got the answer right (229), so we held a drawing and Jane Stone was the winner.

On a personal level, I will say that the event was a blast and an overwhelming success.  It is such a joy to be able to work for an organization that can bring together over 1,000 of the best and brightest of the Lehigh Valley, and trite as this may sound, it's a real privilege to be able to serve the Valley in this way.

We hope you enjoyed the event as much as we did!

Daily Briefing, 11/9/11

Good morning everyone!  Here is your post-Election Day Daily Briefing.

Let's review Election Day.  In Northampton County, in two upsets, Republican incumbents Ron Angle and Mike Dowd lost to Democratic Challengers Scott Parsons and Bob Werner.  Republicans now control Northampton County Council by a 5-4 vote.  Controller Steve Barron defeated challenger Stephen Salvensen.  In Lehigh County, Republicans swept all four County Commissioner races.  Glenn Eckhert defeated Tom Sloanker to become the new Lehigh County Controller, while Sheriff Ron Rossi held off a challenge from Andy Roman.  District Attorney Jim Martin won a landslide reelection victory.  In Allentown and Bethlehem, Democrats swept City Council races.  In Easton, Mayor Sal Panto defeated challenger Mike Krill by a 4-1 margin.  In Whitehall, voters approved a new tax to fund their library.

In national news, Republican candidates for President will be in Michigan today for the next Presidential debate.

We have two Chamber events today: a Southern Lehigh Chamber of Commerce event on Apps and a mixer at Stofanak Custom Cabinetry.

That's it for now!  Have a good one and we'll be back later today.

Tuesday, November 8, 2011

Daily Briefing, 11/8/2011

Good morning everyone!  Welcome to this Election Day Daily Briefing!

In Bethlehem, Mayor Callahan says he has not yet decided whether or not to close the Dewberry firehouse.  In Nazareth, Borough Council yesterday approved a budget that holds a 14% tax increase.

In national news, a fourth person has accused Herman Cain of sexual harassment.  Cain will hold a press conference to address the allegations later today.  President Obama's Chief of Staff, Bill Daley, has relinquished some of his day-to-day responsibilities to Pete Rouse, another Obama aide.

We have one Chamber event today, and it's a big one - actually, the biggest one of the year - the Chamber's Annual Meeting.  Make sure to follow all the action live on Twitter at our Twitter account and by using the hashtag #ChamberAM

Also, do not forget that today is election day!!  If you are unsure of where to vote, check out this link.

Have a great day!

Monday, November 7, 2011

11-9-11 - Learn about Apps!

Apps are one of the hottest topics in Social Media today.  In the Apple App Store alone, over 500,000 apps are available and have been downloaded more than 18,000,000 times.  To that end, the Southern Lehigh Chamber of Commerce is having a great event on Apps.  Visit the event page or check out the flier below to learn more!

11 9 11 App Eventl

Daily Briefing, 11/7/2011

Good morning everyone!  Here is today's Daily Briefing.

In state-wide news, two Penn State administrations have stepped down in the wake of accusations that former Defensive Coordinator Jerry Sandusky sexually abused boys over a fifteen year period.

In national news, the unemployment unemployment rate dropped from 9.1% to 9% in October.  In international news, the Prime Minister of Greece, Karolos Papoulias, has announced his resignation, pending the approval of a controversial 130 billion euro bailout.

Business Matters airs today, featuring a discussion in the recent controversy at the Amazon warehouse.  The show will air tonight at 8pm on WFMZ.

And that's it for now!  Have a good one, and we'll see you later.

Friday, November 4, 2011

Daily Briefing, 11/4/2011

Good morning everyone!  Here is today's Daily Briefing.

In power-related issues, 6,100 people remain without power in the Valley as a result of last weeks storm.  The Morning Call reviews the upcoming elections for Supervisor in Williams Township.  At Northampton County Council's last meeting, Gracedale again became a topic of conversation, particularly revolving around the extra money needed to keep the facility going.

New unemployment numbers will be released later today; the current forecast holds that the unemployment rate will remain at 9.1%.  The Federal Reserve lowered its forecast of growth for 2012, now projecting growth will be between 2.5% - 2.9%, instead of 3.3-3.7%.

That's it for now and likely for today.  Have a great day, and we'll be back later!

Thursday, November 3, 2011

Five things you shouldn't do on Social Media

We recently held a Social Media training class, and this question came up and was discussed pretty strenuously: what SHOULDN'T you do on Social Media?  Interestingly enough, this question was related to what you shouldn't do on your personal page, not your business one.  Many people have work friends on their personal Social Media platforms, so there are moments for awkward interactions.  Here's some things you should absolutely avoid:

1.  Whining:  Seriously, don't whine about how hard your life is and don't complain about others.  Especially don't make passive aggressive comments that are clearly directed at someone specific but that you don't actually say to their face.  Facebook is not a platform to become twelve again, and complaining about people gives off a really awful impression.

2.  Politics & religion:  If you are active in the business world, try to steer clear of political conversations on Social Media.  You never know who you are going to offend, and remember, once you put something in the digital world, it is out there for the whole world to see.

3.  Self-aggrandizing...too much:  Everyone self-promotes a little, but if you do it too often, you turn people off.  Make sure you are walking that fine line of letting your network know about your accomplishments and stroking your own ego.

4.  Violate your company's Social Media policy:  Make sure that, however you use Social Media, your use conforms with your company's Social Media policy.  Not doing so can put you in a position where you can get disciplined or fired.  Don't know your employee's policy?  Find out what it is.

5.  Overextend:  Have a Facebook, Twitter/YouTube, Blog, LinkedIn, Quora, etc?  Great!  But can you actively manage them all?  No?  Then cut it down.  Don't let a profile lie fallow...your network will not be pleased.

Job Openings

Hi everyone - one job opening to share today.  As always, if you are a Chamber member, please do not hesitate to E-mail me ( any job openings that you may have.

Bieber Transportation Group Driver Opportunities:

Bieber Transportation Group is seeking qualified Drivers/Chauffeurs for Bieber’s Limousine/Black Car Service Division.  Must be familiar with NYC, Philadelphia and the major Northeast metropolitan areas as well as PHL, EWR and JFK Airports.  Contact Bieber Limousine – 610-683-0430

Daily Briefing, 11/3/11

Good morning everyone!  Here is today's Daily Briefing.

In Allentown, the Mayor introduced the city's budget that hikes water, sewer & garbage fees, but leaves taxes flat.  At a meeting with local business & community leaders, Senator Toomey was urged to not cut funding for Head Start.

In national news, New Hampshire has set its primary for January 10, thus setting the first five primaries and caucuses in the nation.  A third worker has come forward and said that Herman Cain sexually harassed her while Cain was in charge of the National Restaurant Association in the 90s.

We have one Chamber event today: a grand opening at Servpro on the East Side of Allentown.

And that's it for now!  Have a great day, and we'll see you later!

Wednesday, November 2, 2011

An important message from our friends at PPL

We have been asked to pass along this very important note from PPL.  As many of you are painfully aware, the wild weekend weather resulted in blackouts to hundreds of thousands of Lehigh Valley properties.  PPL asked us to pass along how they are addressing the crisis, and we were more than happy to do so:


Many of us had electric service affected by the devastating weekend snowstorm.

More than 350,000 PPL Electric Utilities’ customers were affected, many of them right here in the Lehigh Valley. This was an extremely destructive storm and ranks among the five worst storms of the past 20 years for PPL Electric Utilities in terms of the number of customer outages.

More than 136,000 Lehigh Valley PPL Electric Utilities customers have had power restored since Saturday afternoon. As of 10 a.m. today (11/2), there were about 18,000 customers without power. Currently dispatched jobs will restore about 9,200 customers. A relatively small number of jobs will continue into Thursday (11/3).

Here’s an informative snapshot of what’s happening to bring all the power back:

Ten major transmission lines in the Lehigh Valley area were damaged, and most were returned to service Monday. PPL Electric Utilities got the remaining line, a 69-kilovolt line that serves Lehigh University and south Bethlehem, back in service this morning. Transmission lines are the backbone of the electric delivery network, so getting those lines back into service was key.

We apologize for the frustration some of you experienced trying to reach our customer contact center and in getting accurate power restoration time estimates. At the time of the storm, we were already working on making improvements and are committed to completing that effort to better serve you.

More than 500 work crews of all types are in the field as part of the round-the-clock effort to restore power.

As work is finished in less hard-hit areas, resources are being shifted to other areas, including the Lehigh Valley.

Crews from as far away as Michigan, Indiana, North Carolina and Tennessee have joined the restoration effort.

In addition to field crews, PPL Electric Utilities has hundreds of additional employees such as customer service reps, system dispatchers and operators, materials handlers and analysts supporting the storm response.

Free water and ice are available from vendors in hard-hit areas. A list of vendors is posted online at PPL Electric Utilities’ Outage Center at

If you have not already reported your outage, you’re encouraged to do so online at You also can call 1-800-342-5775.

Lastly, remember safety as restoration efforts continue. Avoid downed power lines. Remember to run generators outdoors in well-ventilated areas and use flashlights instead of candles to reduce fire risk.

Daily Briefing, 11/2/2011

Good morning everyone!  Here is today's Daily Briefing.

In Allentown, Mayor Pawlowski has made public a much closer look at the incoming Arena.  The first outlet stores have opened at the Sands.  The Call has also run a list of rescheduled Halloween events.  In state-wide news, Pennsylvania will join many states throughout the nation in making texting while driving illegal.  In national news, Bank of America has dropped its plans for a $5 fee for debit card use.

Believe it or not, that's it for now - slow news day, I guess!  Anyway, have a good one, and we'll see you later.

Tuesday, November 1, 2011

How to show your screen

Last week, I ran a presentation in which I recorded my screen in order to show you the new Facebook Timelines.  This brought a lot of questions, namely: how did you do that?

Below are four great (and free!) tools that you can use to record your screen and make a presentation:

1.  Screenr: Screenr is what I actually used for the presentation.  It's greatness is in its simplicity - barely any clicks and you can be recording a presentation.  A couple more and you can upload a presentation to YouTube or share it on Facebook/Twitter.

2.  Webinar software:  Using a webinar client like GoToMeeting or WebEx can allow you to show your screen and present it, live, to a group of people who are attending your presentation.  Whereas Screenr is great for its simplicity, this software is ideal for its complexity--you can use pointers, highlighters, etc. to really focus on whatever you choose.  The one downside: you have to pay, and sometimes the price can be expensive.

3.  Skype:  Skype can be used to share your screen, to one person, for free.  To show your screen to more than one person, however, requires payment.

4.  Livestream:  Like Skype, you can use Livestream to show your screen to whoever is attending your presentation.  The difference here is that you can show the screen to a group of people.

What did we miss?  Let us know in the comments!

Daily Briefing, 11/1/2011

Good morning everyone!  We hope you have electricity where you live (as opposed to reading this on a mobile device or at work), but we'll get there shortly.  Anyway, here is today's Daily Briefing.

Lehigh Valley unemployment fell to 8.9% from 9.2% in September.  In election news, the Express-Times reviews the four races for Northampton County Council.  The power may be out to parts of the Valley until Thursday. As a result of the power outage, Subway & PPL will be offering free coffee at selected locations this morning.  In Northampton County, County Executive John Stoffa has named Tom Harp as the new Director of Administration for the County.

In a 3-2 vote yesterday, the Pennsylvania Legislative Redistricting Committee voted to approve preliminary maps for State House & Senate districts.  Locally, the end result of redistricting is the gain of a Latino-majority seat in Allentown.

In national news, Republican Presidential candidate Herman Cain is battling accusations that he sexually harassed two women during his time as the head of the National Restaurants Association in the 90s.

We have two Chamber events today: a Grand Opening at Nurture Nature and a look at Social Media by the Greater Northern Lehigh Chamber of Commerce.

That's it for now!  Stay warm out there, and we'll see you later.