Monday, November 28, 2011

Black Friday a success!

Good economic news to report.  Black Friday was a huge success.  According to published reports:

  • Sales rose 6.6% compared to last year, totaling a massive $11.4 billion.
  • Retail traffic rose 5.1%.
  • 226 million shoppers went online on Friday and over the weekend, up 14 million from the same time last year.
  • The average shopper spent about $400, up from $365 the year prior.
This is great news...Black Friday is typically seen as a statement of consumer confidence, which as of October, was on the decline.

Unless, just in case you haven't been bombarded with advertisements via E-mail and Social Media today and managed to miss this, today is Cyber Monday, which is the biggest online sales day of the year.  Surveys have noted that 123 million Americans expect to shop online today...thus begging the question...does your small business have a website with an eCommerce component?

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