Wednesday, December 7, 2011

Expand your network with Connections

If you are a Chamber member, you receive Connections.  Connections is our 48-page monthly publication.  We print about 6,000 copies that are sent throughout the entire Lehigh Valley, and it is one of the Valley's premiere sources of information for the latest business happenings in the area.  If used properly, it is also an outstanding way in which Chamber members can expand their business network.  Here are some thoughts on how you can specifically use Connections to do just that.

1.  Member News: Every month, we print news items that we are given by our members (this is totally free, and if you want to submit news, please send it along to me at mikes@lehighvalleychamber.org).  Make sure to check out the news items and drop the printed businesses a note, saying congrats.

2.  New Members:  New Members, and their contact information, are listed in Connections every month.  If you have a second, make sure to drop a note to the new members, saying welcome and describing your services.  Don't just sell, but use the new member section as a chance to build a relationship.

3.  Event attendance:  Connections always contains a flier that lists the latest events you can attend and RSVP.  On a budget?  No problem - in this month's Connections, eight of the events are totally free!

4.  Advertise:  You can get the word out about your business by advertising in Connections for as little as $75 per month.  Make sure to check out our rates.

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