Thursday, July 26, 2012

Guest Post Post: A free marketing opportunity for Chamber Members

We always like to help our members connect - that, of course, is largely what The Chamber is here for.  As such, we have a great offer from HitCrowd, a new Chamber member, that is looking to test and expand their marketing tool.

HitCrowd is an intelligent marketing assistant for local businesses. Our platform lets businesses easily manage all of their digital marketing needs in one place -- Adwords, Yelp, Foursquare, Google Local, etc. -- and saves them money by optimizing for industry, location, and consumer patterns. We provide actionable data by tracking customers from each channel to point of decision.

Additionally, for the business owner who does not have the time or know-how to manage each of these channels but still would like to utilize its power and maintain control, our application pushes them smart campaign recommendations which the owner can approve, ignore, or modify at will. These recommendations are based on the business' profile -- business objectives, location, customer demographics, and competitive landscape -- which is built from an initial consultation and aggregated data in the area.

Upon launch in the coming weeks, HitCrowd will be introducing the recommendation engine. At that time, we'll be able to help local business owners run all sorts of powerful marketing campaigns including online advertising (via Google, Microsoft's Bing, and Yahoo), loyalty promotions (through channels like Yelp and Foursquare), and web branding (such as building their mobile website and claiming their presence across a number of high traffic channels). Additionally, we think it is incredibly important that businesses understand the results of their actions. Thus, we provide a month-end report that highlights the performance of each campaign.

Finally, members of the Lehigh Valley Chamber of Commerce receive their first month free of subscription and a custom built, mobile website for their business.

For additional details or to sign-up, please visit

1 comment:

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I haven't encountered HitCrowd, and I am concerned on what I have to do. If I am willing to try it though.