- 78% of Internet users conduct product research online.
- 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
Heck, this doesn't even touch Social Media, which a favorite topic of mine, and how it can dramatically increase your sales. And this also says nothing of mobile websites, which is growing even more critical, given that by 2015, a majority of web traffic will be from a mobile device.
Multiple studies have shown that having a website increases sales for a small business; it really is that simple. Of course, for those businesses that have a website, the numbers still aren't great:
- 60 percent of small business websites don’t have a phone number listed on the home page
- 75 percent are lacking an email link on their home page
- 66 percent don’t have a contact form to enable consumers to request information.
- 93 percent are not mobile-friendly.
Simple things matter. For example - don't put your name or contact info in a graphic form on your website - instead, put it in text so it can be picked up by Google.
We also tell folks to get a professional to design their website, as it looks better and can help your business more. It's always great to save money, but sometimes a greater expense equals more revenue.
Regardless, please, make sure your business has a highly functional website if you want to survive today!