Did you ever hear the saying, “Don’t Fix It if It Ain’t Broken”? I was watching one of my favorite show’s about marketing your Small Business. The entrepreneur who was making a guest appearance stated that one of the most important things you can do as a small business owner is to PLACE YOUR BRAND EVERYWHERE! Sounds rather obvious, but not so. One of my speaker friends says before he speaks, “I’ve got my MOJO on today, translated he’s going to be so spectacular and so full of energy today he will knock ‘um dead. What’s your MOJO, what is it about your business that is spectacular? What do you do better than anyone else? And, what do you do that you will never change? Hershey has kisses, McDonald’s has burgers, Dairy Queen has the blizzard, Dunkin’ Donut has munchkins, Starbucks has coffee, and Rita’s has ice and that’s their MOJO. Now you may see a common thread here, they all have a product that makes them who they are even though the product changes from time to time. Hershey also has almond kisses, McDonalds also has the “Big Mac”, Dairy Queen many different types of blizzards, Dunkin’ has chocolate munchins, Starbucks has a skinny mocha latte with soy, and Rita’s has the misto, the gelato and more.
Here’s some tips for Selling Your MOJO
1. You have MOJO, it’s time to discover what that is
2. Don’t fix something that is working for you
3. Take a risk once in a while, the most successful business owners take risks
4. Don’t be afraid of failure, we learn the most when things go wrong
5. Teach your staff how to sell your MOJO
6. Change it up once in a while just for the sake of new and exciting
You’ve got MOJO, it’s spectacular, just like Rita’s Chocolate Gelato stuffed with Vanilla Ice Cream. Next week, let’s place your brand EVERYWHERE!
Carol is an accomplished professional speaker, coach and educational consultant specializing in remarkable leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country. Carol’s innovative e leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com 610-442-4545 firstname.lastname@example.org