Thursday, September 27, 2012

Altitude Marketing Seeks Marketing & Communication Manager

Please share this job posting with any candidates you think may fit the position - 

Altitude is seeking a public relations professional with at least 5 years of experience.

But wait. Keep reading. There’s a lot more to it than that.

The digital age has flipped the PR game on its ear. Email, blogs, YouTube, Facebook, Twitter, Google+, Pinterest – the Internet has revolutionized the tools that lead to successful PR efforts. And while “traditional” outlets continue to play important roles, it’s a whole new PR ballgame out there.

Now look at it from the big picture view – what we call the View from 30,000 Feet. As an integrated marketing agency, Altitude ensures that all of our clients’ marketing efforts work together in lockstep – website, email, PR, advertising, direct mail, videos, events, trade shows and social media in careful coordination.

What will you be doing day-to-day?
  • Managing media relations for select clients in a variety of B2B industries, including financial services, insurance, life sciences and information technology
  • Managing media relations for select B2C clients
  • Supervising the Communications Coordinator, Event Planning Coordinator and PR Specialists
  • Writing and distributing regular client marketing communications, including press releases, website news items, enewsletter articles, blog posts and more, often repurposing existing content
  • Managing production and distribution of email marketing campaigns
  • Managing and executing social media campaigns in conjunction with our Digital Marketing Manager
  • Submitting award nominations and industry publication articles for clients
More information can be found here

Daily Briefing, 9/27/12

Good morning and happy Thursday. In case you're not signed up to our eConnections weekly newsletter, click here to get caught up.

In local news, the Lehigh Valley IronPigs once again led the minor league in attendance this year, averaging 9,153 fans per game. The city of Allentown is celebrating its semiquincentennial, or 250th, Anniversary this weekend. There will be various events held today through Saturday to celebrate the occasion, including the Points of Pride parade and community festival on Saturday. Get the whole list of events here. Celtic Classic returns to Bethlehem this weekend, as more than 250,000 people are expected to attend the festival.

In national news, the NFL reached an agreement with the Referees Association, allowing the locked-out officials to return to the field this week. Voters in Iowa will begin voting in the presidential election starting today, marking the first battleground state to begin in-person early voting.

That's it for now, stay tuned to this afternoon's blog for local job postings.

Wednesday, September 26, 2012

The Main Street Lehigh Valley Foundation

One of the best things that we do at this Chamber is run our Main Street Lehigh Valley Foundation.  I'd call it our best kept secret, since many are familiar with the programs that it actually operates but not the Foundation itself, and this is absolutely something worth talking about.

The Main Street Lehigh Valley Foundation is a foundation that seeks to raise money to be reinvested in programs and physical improvements in the urban core of the Lehigh Valley.  It raises the money from private and public partners, of which there are several.

The Foundation itself runs a grant program and two Main Street programs:

Community Improvement Grants (CIG):  Operating on a bi-annual basis, the CIG program provides matching grants of up to $2,000 for streetscape improvement, events, urban planning and promotional efforts.  A 50% match is required, ensuring that a grant recipient has multiple partners committed to the success of a project.  To date, 101 grants have been awarded, totaling more than $192,000 in funding that has leveraged an additional $4,300,000 in other funding.  For more information on the grants awarded, see the attached document.  We just made our 5th grant awards and will announce those shortly.

Borough Business Revitalization Program:  The Borough Business Revitalization Program (BBRP) is a regional Main Street program that seeks to revitalize the downtowns of the seven participating Boroughs (Alburtis, Bangor, Bath, Catasauqua Coopersburg, Hellertown and Pen Argyl).   This is a bottom-up program whereby volunteers, elected officials, business and property owners work together to outline the goals of their program and execute projects that fit the need of each participating community.  The coordinator provides technical support, access to resources, and helps to coordinate the volunteer efforts and assist municipal staff.  The program specifically works in five areas:
Improving the physical appearance of each downtown.
Recruiting more businesses while assisting already existing ones.
Promoting each community as a great place to live, work and play.
Ensuring that each community is safe, clean and green.
Creating a sustainable board that can manage the program years into the future.

Hamilton District Main Street Program (HDMSP):  The HDMSP operates in downtown Allentown, from 5th to 12th street, Walnut to Linden Streets.  The HDMSP seeks to revitalize downtown Allentown and concentrates specifically in the areas of Marketing, Asset Development, Design, Safe, Clean & Green and Organizational Development.  Like the BBRP, the HDMSP consists of volunteers, elected officials and local business and property owners that are working towards the revitalization of downtown Allentown.

Check out the video below for more info on the Foundation:

Tuesday, September 25, 2012

National Voter Registration Day

Today, September 25, is National Voter Registration Day. The need for a national awareness day followed the election year of 2008, when "6 million Americans didn't vote because they missed a registration deadline or didn't know how to register." The day is now held to create a greater public awareness of voter registration opportunities available to them.

There are volunteers all across the country helping citizens register to vote and also educating them on the importance of voting, not only in the presidential election but in your local elections as well.

If you're a Pennsylvania resident and you're not sure if you're registered to vote, or if you have a new address, visit to search Pennsylvania's Voter Registration Database. If you're across the river in New Jersey, visit State.NJ.US to confirm or update your voter information.

No matter where you are in the country, make sure to register. Every vote counts!

Daily Briefing, 9/25/12

Good morning! Today is National One Hit Wonder Day, and in honor of the day here's a video of one of the most popular one-hit-wonder songs ever from Mr. Benny Mardones. Who's that, you ask? Give the video a play and you'll know exactly what I'm talking about. (I was going to link to the Macarena, but I'm not going to subject you to that this early in the morning.)

Today is also the second to last day to plan your Wednesday night. Celebrate the fall season in style tomorrow night with the Chamber as we kick off the Celtic Classic with a beer tasting event and wing eating contest from 5 - 7. Find out more here.

In local news, our staff was excited to hear about the fact that Harry Connick Jr. is in town to work with the Pennsylvania Youth Theatre to work on his upcoming musical production. If you happen to see him, let us know! Bethlehem Township will vote on a plan to develop a 470,000 office and retail park, including a hotel, sometime next month. In a more bizarre twist on local news, a squirrel was the cause of a loss of power to Muhlenberg College and hundreds of homes on Allentown's West End yesterday. 

That's it for now, enjoy your Tuesday! If you're not already a fan of The Chamber on facebook, what are you waiting for? It's the best way to stay up to date on Chamber events that will help you network your business.

Monday, September 24, 2012

Daily Briefing, 9/24/12

Good morning and happy Monday. In case you weren't around this weekend, here are a few of the events you missed.

On Saturday, there were Chamber events all over Lehigh Valley showcasing various business and associations. Downtown Bethlehem Association held the Bethlehem Fashion Show with clothes and accessories provided by participating downtown merchants. Despite the torrential downpour that tried to interrupt the show, the event was a great success. Also on Saturday, the Hispanic Chamber of Commerce of the Lehigh Valley held their annual gala honoring one standout business serving the Latino Community as well as a Hispanic Professional of the Year. Also on Saturday, there was the official dedication of the Bangor Heritage Mural, funded in part by the Chamber's Main Street Lehigh Valley Foundation.

In local news, the presidential race in PA is still close according to a poll commissioned by the Pittsburgh Tribune-Review. Obama leads by just 2 points. Easton's Riverside Festival of the Arts featured more than 60 artists and drew a large crowd to the city's Scott and Riverside Parks.

In national news, gas prices finally came to a halt after rising 43 cents nationally since mid-July.

This upcoming weekend, Allentown will be celebrating its 250th Anniversary this weekend. On Friday 9/28, there will be Hess's Hollywood on Hamilton, a celebration that includes a Red Carpet Restaurant Night with four city restaurants.On Saturday, the Point of Pride parade will highlight some of the key moments in this city's long and storied history. Find out everything you need to know at

Friday, September 21, 2012

Green Tip of the Month - from Constellation Energy

This is a guest blog from Constellation Energy regarding tips to help you go green and also to save you some green!

Renewable Energy Certificates (RECs)Did You Know?
One available means to incorporate renewable energy into an energy portfolio is through the purchase of Renewable Energy Certificates (RECs).

RECs are designed to recognize the environmental attributes of renewable energy such as solar, wind, hydro and biomass. REC purchases support the operation and financing of renewable energy and lessen our dependence on fossil fuel generation. The most immediate environmental impact is the avoidance of harmful chemicals and greenhouse gases that would have been released into the atmosphere by fossil fuel generated sources. RECs also can be applied by businesses toward Leadership in Energy and Environmental Design (LEED) certification and similar environmental programs.  Learn more at

On-Site PowerDid You Know? 
Constructing on-site renewable generation is another viable and potentially profitable means of limiting dependency on fossil fuels and ensuring reliability of power supplies.

On-site power systems may generate enough renewable electricity to directly meet the energy demands of the business and its operational systems. These systems also drastically reduce emissions and reduce demand on local electric grids, freeing up hundreds of watts of power. Learn more at
Load Response…Did You Know?
Businesses that enroll in a load response program can earn economic incentives by reducing their electricity load at times when the power grid is under stress.

When demand starts to increase on the hottest or coldest days of the year, businesses participating in a load response program agree to reduce their energy output for a specific period of time to make more energy available on the regional power grid. This helps prevent blackouts and power failures. Once enrolled, businesses earn payment for participating in the program and receive additional payments for reducing their energy output when the regional power grid is under stress. Many businesses may have backup generation, and in many areas these businesses can be enrolled in load response programs for payments in the tens of thousands of dollars.  Learn more at

Heating, Ventilating and Air-Conditioning (HVAC)…Did You Know?
According to the U.S. Department of Energy (DOE), HVAC accounts for 40%–60% of the energy used in U.S. commercial buildings. That makes it a good target for energy savings.

Scheduled maintenance on HVAC is important, including cleaning burners and air conditioning coils, replacing and cleaning air filters, and checking ducts and pipe insulation for damage. Without proper maintenance, this system will run inefficiently, wasting energy.  Learn more at

Daily Briefing, 9/21/12

Good morning and happy Friday! Today is officially the last day of summer, although it may not seem like it outside.

We would like to thank everyone that came out to the New Member Orientation and the networking mixer at Moravian Hall Square last night. It was a terrific event in a beautiful space and we were happy to see so many people turn out to network at Business After 5. The next signature networking event will take place on October 18 at Sam Adams Grill at Holiday Inn.

Have you ever wondered who was the artist behind the amazing creations featured on the Fegley's Brew Works bottles? Now you know. The iPhone 5 was released today, and retail stores across the world (including Lehigh Valley Mall) saw Apple fans lining up in droves to be the first to have the newest smartphone.

Are you a fan of The Chamber on facebook? All of The Chamber's upcoming events and news are just a click away!

Chamber events this weekend:
2nd Annual Bethlehem Fashion Show - Saturday, 9/22 
The Hispanic Chamber of Commerce Annual Gala - Saturday, 9/22 

Thursday, September 20, 2012

Daily Briefing, 9/20/12

Good morning! We have a networking mixer tonight at Moravian Hall Square for all members and future members. Get all the details here.

In local news, more than 70 travel writers from all over the Mid-Atlantic are touring Lehigh Valley this week for Mid-Atlantic Tourism Public Relations Alliance (MATPRA) 2012, hosted by Discover Lehigh Valley, the region's DMO. If you see them visit your establishment, please do your best to welcome them to our fine region! The Lehigh Valley Job Fair yesterday drew just under 4,000 people to the Allentown Ag Hall who were looking for employment

In national news, Apple pushed back the shipping date for the iPhone 5 by two weeks due to a high amount of pre-orders. Chicago schools reopened after the 8-day strike.

Have a great Thursday!

Wednesday, September 19, 2012

Daily Briefing, 9/19/12

Good morning! Happy hump day, you've made it halfway through the work week.

In local news, Bethlehem Fashion Week is underway, highlighting downtown shops and boutiques ending with a fashion show on Saturday, September 22. There seems to be minimal damages and power outages following yesterday's storm that swept through the Valley. Bethlehem School District ended their 11-12 fiscal year with an estimated $8 million surplus.

Have a great Wednesday!

Upcoming Chamber events:
Signature Networking Event at Moravian Hall Square - Thursday, 9/20
President's Round table with PPL President & CEO Bill Spence - Thursday, 9/20
2nd Annual Bethlehem Fashion Show - Saturday, 9/22 
The Hispanic Chamber of Commerce Annual Gala - Saturday, 9/22 

Tuesday, September 18, 2012

Daily Briefing, 9/18/12

Good morning! Today is September 18, and it just so happens to be National Cheeseburger Day, in case you didn't know what you were doing for lunch.

In local news, the weather is going to be a bit rough today with threats of thunderstorms sweeping across the Valley. Nazareth is considering hiring more part-time police offers to address the staffing issues the force is facing. More development is in the works for Bethlehem's Route 33 corridor.

In national news, the Chicago teacher's strike has entered its seventh day. 132 inmates escaped a Mexican prison on the U.S. border yesterday and an investigation is currently underway into how this happened.

Upcoming Events:
Signature Networking Event at Moravian Hall Square - Thursday, 9/20
President's Round table with PPL President & CEO Bill Spence - Thursday, 9/20
2nd Annual Bethlehem Fashion Show - Saturday, 9/22 
The Hispanic Chamber of Commerce Annual Gala - Saturday, 9/22

Monday, September 17, 2012

Growing Your Business in 2012 with Regulars

We have another terrific guest blog today from Carol Ritter of Carol Talks! Today's post focuses on a specific way you can grow your business in the modern era.

Outstanding customer service, so longed for by consumers, not always up to par and sometimes an outrageous failure.  I walked into a donut shop recently, stood in line for my coconut decaf until the very friendly cashier offered to help me.  As I was waiting for my order, an older gentleman arrived and ordered a bacon, egg and cheese sandwich, two pumpkin donuts, a coffee, and to top it off, some crispy potato tots.  I was dreaming that some day I would order that, especially the pumpkin donuts.  When it was time for him to pay the cashier said, “You are a “REGULAR” and yesterday we charged you the wrong amount of money for your donuts.” (he eats them every day??).  He said, “Yes you did” and she told him that today his donuts were free!  The smile on his face reached from here to California, he graciously thanked her and looked over at his friend to share the good news.  The friend replied, “Whoa, she gave you free donuts?” “I’m going to have to become a “REGULAR”. 

How much do we love FREE?  It’s so simple yet so under used.  My definition of REGULARS is loyalty.  They show up at least every week, they love that you know their name, they enjoy your product and many times the price is not the first reason they shop with you. 

I truly believe businesses can’t survive without regulars.  Those folks that love you to death even when things go wrong.  I read somewhere that we all have 10 people in our lives that we love, trust and we tell our troubles to.  Well, every time a customer is offended, trust me it’s going out to those 10 others and then  their 10 others and on and on.  Three basic tips for keeping the regulars;

1.   Set a great example- your staff will act like you act
2.   Set your expectations high
3.   Build your reputation around outstanding customer service

I’m still jealous that that gentleman eats donuts everyday or maybe I have DONUT ENVY.  One thing for sure he will be back tomorrow, I’m sure to fill up on pumpkin donuts, after all it is pumpkin season!!

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog

Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. 610-442-4545

Daily Briefing, 9/17/12

Happy Monday! Hope everyone had a great weekend and that you were able to enjoy the beautiful weather.

In recent local news, Allentown is asking residents to submit new lyrics to the popular Billy Joel song that bears the same name. The request was made in part because of Allentown's 250th Anniversary celebration and also to reflect how life is in the city in 2012, as opposed to the downtrodden lyrics in the original song. With rising gas prices, is bus ridership in Lehigh Valley poised to increase?

In national news, iPhone 5 pre-orders shattered previous records, selling a total of 2M orders in a 24-hour period. Today marks the 1st Anniversary of the Occupy Wall Street protests in Manhattan.

Upcoming Chamber events you won't want to miss this week:
Signature Networking Event at Moravian Hall Square - Thursday, 9/20
President's Round table with PPL President & CEO Bill Spence - Thursday, 9/20
2nd Annual Bethlehem Fashion Show - Saturday, 9/22
The Hispanic Chamber of Commerce Annual Gala - Saturday, 9/22

Friday, September 14, 2012

Daily Briefing, 9/14/12

Good morning Lehigh Valley, but more importantly, happy Friday!

In local news, Lehigh University is stepping up its efforts to increase political awareness on a relatively "apathetic campus." ArtsQuest's Blast Furnace Blues Festival kicks off today and runs through Sunday on Bethlehem's Southside. The Phantoms have officially confirmed the fact that Allentown's arena won't see hockey until the 2014 season. Sunday kicks off Bethlehem's Fashion Week, which runs through the 22nd and concludes with the Fashion Show.

In national news, stock futures point to further gains, buoyed by the Federal Reserve's third stimulus plan. McDonald's has announced that they will add the calorie counts to menu items, one year ahead of the federal regulations that will require it.

If you're looking for activities to keep you busy this weekend, make sure to check out The Express Times's "Ten Things To Do This Week In Lehigh Valley."

That's it for now, here's hoping you have a great day!

Thursday, September 13, 2012

What to Expect with the iPhone 5

In yesterday's press event in San Francisco, Apple announced the latest version to the iPhone family; the iPhone 5. The newest smartphone will be thinner, taller, and lighter, with faster processing speeds and a larger screen.

Some other features that you can expect to see include:

  • The iPhone 5 will have a larger 4-inch screen with room for an extra row of apps (all previous versions of the iPhone boast a 3.5-inch screen)
  • Apple jumped on board with their competitors and finally offer LTE connectivity, which will be available on AT&T, Spring & Verizon.
  • Apple replaced the 30 pin charging connector with a new Lightning connector, and get this; it's reversible! No more fumbling around trying to find out which side is the top or bottom
  • iPhone 5 has a thinner design -  7.6 mm wide and 112 grams compared to previous 9.3 mm and 140 grams
  • New and improved processor - A6 chip
  • Improved earphones called EarPods that allow for deeper bass
  • 8 MP camera with built-in panorama mode that is also 40% faster and better in low light
  • Enhanced Siri assistant
  • iOS 6 operating system

The phone will debut in 9 countries on September 21, followed by 22 more on September 28.

The real question is: Will you be waiting in line to purchase Apple's most recent product? I might wait until it's out for a few weeks, but I already know I'll be upgrading to the iPhone 5.

Daily Briefing, 9/13/12

Good morning Greater Lehigh Valley! I hope you're not allergic to legumes because today is National Peanut Day. This is a public service announcement to remind you to keep yourself up to date on Chamber events and make the most of your networking skills to build connections.

Local News:
Lehigh township officials took the first step toward devising a master plan to revise and improve the 9-acre municipal complex. More than 50 Lukoil gas stations in NJ and PA jacked up prices to more than $8/gallon yesterday to protest "unfair pricing practices" by Lukoil North America. Allentown's Da Vinci Science Center will host "Bodies Revealed," a popular traveling exhibit of preserved human bodies that opens October 6.

National / World News:
The United States Ambassador to Libya, Chris Stevens, and three other individuals were killed during a violent protest in the city of Benghazi. Apple announced features consumers can expect with the new iPhone 5, including faster speeds and a larger screen.

Wednesday, September 12, 2012

What Is Your Online Video Strategy?

Today, we have an informative guest blog about online video strategy from Leslie Croft of Viddler.

For many companies, online video is a new, more engaging way to communicate the value of your business’ brand on the Internet, and increase your company’s profitability. To some, the “new” nature of online video can be intimidating. It shouldn't be. No matter how you plan to use online video, you should think of it as simply a tool for achieving your overall business strategy.


Just as you would plan your company’s overall marketing strategy, start by asking yourself a few basic questions. Formulate a plan—before you upload video to your website, whether it’s the first time or the hundredth time:

1.  What’s the business purpose of having the video on your website?
·   Sales or promotional—to demonstrate the value of a particular product or service
·   Training—to maximize the customer’s experience with a product or service (and increase the likelihood of continued business)
·   Testimonial—to communicate other customers’ positive experiences with a product or service
·   Basic communication—to create positive associations with the brand experience

2.  How would you like to engage your customers and website visitors?  
·   Is there something you want the viewer to take away, to remember after the video is over?
·   Is there a call to action—something for the viewer to actually do?
·   Do you want the viewer to interact with your product or service?
·   Do you want the viewer to help create a viral message—to encourage members of their social networks to view the content and pass it on?

3.  Where would you like your content to appear?
·   On your website only
·   Embedded* on other websites

* Embedding gives others the ability to use your video URL on their blog or other online reference point. Those who frequent that blog and view your video are directed back to your website, increasing your website traffic, which can improve search engine optimization (SEO).

4.  Do you want your video visible to search engines?
For example, if you’re involved in a tree service business, your website might showcase a how-to video on planting trees. If someone Googles “How to plant a tree,” there would be an opportunity for traffic to be directed to your video based on that search criteria.


Once your business approach to online video has been identified, you’ll be more inclined to look for a specific, visible outcome to determine if your approach is achieving desired results. This will, in turn, help you to create and use video that is tuned to your business needs.

Some online video platforms incorporate analytics features in their platform—making monitoring and tracking online video usage and outcomes easy. By understanding how your users are viewing and interacting with your business videos, you can recognize how the content can produce even more positive results.

For more information, contact Viddler at at:
(888) 444-1119 ●

Daily Briefing, 9/12/12

Good morning! Fun fact: Today, September 12, is National Chocolate Milkshake Day.

In order to preserve more historic buildings in Bethlehem, a new proposal would require owners of historic buildings to get approval by the historic commission and City Council if they wish to demolish the building or any part of it. Speed was determined not to be a factor in the fatal bus stop accident on Monday in Hanover Township. The Historic District Farmers Market closed for the season yesterday.

In national news, 9/11 victims were remembered in ceremonies held around the world yesterday. The Chicago school strike is entering its third day.

That's it for now. Have a great Wednesday!

Tuesday, September 11, 2012

Growing Your Business in 2012 - Get Up

Another day, another blog entry from Carol Ritter of Carol Talks

I was so fortunate to grow up with really cool parents.  I did not think so at the time but soon learned they were unique in the fact that the lessons I learned were completely transferable into my personal and business life.  Do you have a laundry list of failures?  Have you made excuses or launched the BIG COVER UP when things go wrong?  And do you have a even bigger laundry list of excuses when you just can’t get it right?

Where did you learn how to deal with failure?  Most of my audiences will say they learned it from their parents.  If I ask you how you feel when you fail, you might say: lousy, sad, depressed, or even paralyzed.  Or just maybe you might say energized, powerful, willing to try again, learned what went wrong and fixed it.  Two different mind sets both emotional but one can be your ticket to stardom - ENERGIZED!  I don’t know how anyone can have a business without failing at sometime.  When we first named our company we knew what it meant but the rest of the world didn’t.  So every time our brand was mentioned or identified 50 questions came with it.  Failure, lesson learned.  Hired the wrong person, wonderful in an interview, unable to perform.  Failure, the lesson learned was to change the way we interviewed.  Tried to sell something we thought was great and no one bought it. Failure, lesson learned and on and on. 

My dad used these two simple words when we put on the sob story as kids, “Get Up” try it again, it’s not the end of the world, you will do better the next time, let me help you, etc.  Do you see what happened with those two words? “Get Up” he taught me that failure is not the end of the world and, even more important, he never tried to blame someone else.  That lesson is simple, concise and forever embedded in my mind. 

The next time you fail at something and you will, “Get UP” no cover - ups, no excuses, no self beat downs.  You may even find a fascinating lesson in that failure and make changes in your business that might last forever. 

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.

Carol is an accomplished professional speaker, coach and educational consultant specializing in remarkable leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s innovative e leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. 610-442-4545

We Remember ... Daily Briefing, 9/11/12.

Today's daily briefing is going to be a bit different than normal. On this day, we simply ask you to remember and celebrate the lives of the victims of the tragic events that occurred on September 11, 2001.

Today is a solemn day for Americans, as well as many other people from every corner of the globe. We can't help but remember the tragic events that occurred 11 years ago, with great sadness for the victims of that horrific attack as well as their families, immense respect for the heroes who helped to avert any further calamity, and also, with an optimistic hope for the future of all mankind.

There are various events scheduled throughout Lehigh Valley to commemorate the September 11 attacks.

Make sure to hug your loved ones today! 

Monday, September 10, 2012

Daily Briefing, 9/10/12

Good morning! Hope everyone had a great weekend. I wanted to first of all introduce myself, as I'll be managing "The Voice of Business" blog from this point on. My name is Mike Keller and I was recently hired as Director of Media Communications & Technology and Administrator of Government Affairs. That's a mouthful! In short, I'll be communicating with you through the use of our social channels, including this blog. If there are ever any particular issues you believe to be worthy of a discussion, by all means, please let us know through comments.

In case you missed it this weekend: VegFest hosted by Downtown Bethlehem Association brought thousands of herbivores to Bethlehem's Southside before the rain ended our party prematurely. Allentown has a chance to become the No. 1 minor league sports market in the nation with the addition of the Phantoms arena. In national news, Shell was given the green light to start preparatory drilling for an off-shore oil well in the Arctic.

Friday, September 7, 2012

My final Chamber blog entry

For the past five years or so, I have very proudly run The Chamber's Social Media initiatives, which has, at this point, culminated in almost 2,000 blog entries.  Wow.  It has been a pleasure and an honor to do so.

For those of you who have been following our blog for long enough, you probably know that my name is Mike Schlossberg.  I've had a variety of positions with The Chamber, mostly recently serving as our Vice President of Member Relations & Applied Technology, where I have assisted new member recruitment, retention and Social Media.

As some of you may be aware, until recently, I also served as a member of Allentown City Council, a position I just resigned.  That's because I am unopposed to succeed my friend and mentor, Jennifer Mann, as State Representative for the 132nd District in Allentown.  I'll start that position on December 1.

As such, we've started to transition things here at The Chamber, and this is my final blog entry.  I am VERY pleased to introduce our new Social Media Director, Mike Keller.  Mike comes to us from our friends at Discover Lehigh Valley, where he assisted in their Social Media operations.  Mike is talented, resourceful, creative and clearly has all the skills he needs to continue the Social Media excellence that I hope you have become accustomed to.  He won't do as good as I did; he'll do much, much better!

Please know that it has been an absolute pleasure to write for you all for the past five years.  During that time, I hope that I have done whatever I can to inform, educate and entertain you, as well as help your business grow.  That's what we do at The Chamber, and that's one of the many reasons why this is such a great place.

It has been a pleasure and an honor.

Mike K., she's all yours!

The Chamber is Seeking Fall Interns - Apply Today!

The Greater Lehigh Valley Chamber of Commerce is currently seeking interns for various positions for the fall. If you are interested in any of the following positions, please send a resume and cover letter to the corresponding contact person for each position.

Allentown Initiatives Intern:
The Allentown Chamber of Commerce is an association of businesses and individuals having partnered together with the Chamber for the purpose of stimulating economic activity within City of Allentown. It is the Council's mission to create, maintain and expand an environment conducive to the economic growth and benefit both the Council's members and the City of Allentown as a whole.

An intern in this position would assist with in planning and executing activities and events to further the growth and development of Downtown Allentown.

Contact Person:          
Phone: 610-751-4929, Fax: 610-437-4907

Regional Chamber Intern:
The Chamber is widely recognized for its commitment to regionalization, its progressive philosophy of establishing partnerships with other like-minded organizations and its ability to continually provide members with relevant tools necessary for them to compete and succeed in this ever-evolving economy.  An internship position in this position would include:

  • Coordination of Regional Chamber board meeting items
  • Event planning assistance
  • Create flyers for various Chamber events
  • Compile historic statistics and create Excel reports
  • Outbound phone calls to members or potential vendors for events
  • Basic office duties including photocopying, typing meeting minutes, etc.
  • Attend Chamber events; some evenings possible  
Contact Person:
Phone: 610-739-1518, Fax: 610-437-4907

Downtown Bethlehem Intern:
This exciting internship will provide the student with many unique opportunities not available in the average office setting. The Bethlehem office of the Greater Lehigh Valley Chamber of Commerce works directly with the City of Bethlehem on their marketing and community redevelopment initiatives. With the economy slowing down individuals’ spending downtown, our new marketing initiatives are vital and particularly exciting to our merchants. The intern will not only network with members of the City’s administration, but with owners of small and large businesses in the greater Bethlehem area. The experiences and relationships gained through this unpaid internship will certainly equip any student with desirable professional qualities and set them apart in an ever-increasing difficult job market.

  • Upbeat, energetic, willing to meet new people and take on new projects.
  • Majoring or minoring in Marketing, Communications, Business Administration or a related field.
  • Have a strong computer background, including the use of Office and the willingness/adaptability to learn new programs.
  • Must have a drivers license and own transportation.
  • Able to work at least 4 hours, but no more than 12 hours per week for part time, and no more than 35 hours per week for a full time internship position. May be asked, but not required to attend events in the evenings.
Contact Person:          
Phone: 610-751-4979, Fax: 610-758-9533

Marketing and Member Relations Intern:
Marketing and Member Relations are the drivers behind growth and forward movement of an organization.  Learn about these components of the business world from an insider's perspective and get a leg up on your competition!  Aspects of this position include database management, event planning, advertising, writing business communications, public relations and networking with the Lehigh Valley business community.

This position requires the following qualities:

·         Upbeat, energetic, willing to meet new people and take on new projects.
·         Majoring or minoring in Marketing, Communications, Business Administration or a related field.
·         Willingness/adaptability to learn new programs and have new experiences.
·         Must have a drivers license and own transportation.
·         Able to work at least 4 hours, but no more than 12 hours per week for part time, and no more than 35 hours per week for a full time internship position. May be asked, but not required to attend events in the evenings.

Contact Person:          
Phone: 610-739-1511, Fax: 610-758-9533

Government Affairs Intern:
The Government Affairs Division of the Chamber is the voice of Lehigh Valley businesses in government. We address issues of concern to business on the local, state and federal levels. We take proactive measures to ensure that government considers business objectives and viewpoints. We keep members informed of relevant issues through our newsletters, and committee and council meetings.

The best candidate for this position has a good working knowledge of current Lehigh Valley leaders, legislators and upcoming legislation.  You must display a high level of professionalism, have excellent interpersonal skills and top-notch personal presentation.  Intermediate knowledge of Microsoft Office programs is a must (Word, Excel, etc.) and internet search skills are preferred.

Contact Person:          
Fax: 610-758-9533

Easton Area Initiatives Intern
The Easton Area Chamber of Commerce is an association of businesses and individuals that work to improve the economic conditions and enhance the quality of life in the Easton area through involvement with community organizations and the programming of special events.  The Easton Area Chamber serves the City of Easton, Palmer Township, Forks Township, and Williams Township, Nazareth, the Slate Belt, the Pocono Mountains, and the Boroughs of Wilson, West Easton and Glendon. Aspects of this position include database management, event planning, advertising, public relations and networking with the Easton area business community.

An intern in this position would assist with in planning and executing activities and events to further the growth and development of the Easton area.

       Upbeat, energetic, willing to meet new people and take on new projects.
       Event planning assistance
       Have a strong computer background, including the use of Office and the willingness/adaptability to learn new programs.
       Outbound phone calls to members or potential vendors for events
       Basic office duties including photocopying, typing meeting minutes, etc.
       Must have a drivers license and own transportation.
       Able to work at least 4 hours, but no more than 12 hours per week for part time, and no more than 35 hours per week for a full time internship position. May be asked, but not required to attend events in the evenings.

Contact Person:          
Alison Miers, VP of Easton Initiatives,
Phone: 610-732-1512, Fax: 610-330-9177

Daily Briefing, 9/7/2012

Good morning everyone!  Here is today's Daily Briefing.

The Allentown arena will not open until 2014.  A major drug ring was broken up yesterday as a result of a joint action between Lehigh & Montgomery County.  In national news, President Obama accepted the Democratic nomination yesterday in Charlotte.  The August jobs report will be released later today.  A group has claimed to have stolen Mitt Romney's tax returns.  Wall Street shot up yesterday after announcements in Europe for a new bond-buying program that would help stabilize the Euro.

That's it for now!  Have a great day, and we'll see you later.

Thursday, September 6, 2012

Tonight - Membership Mixer at Martin Guitar

The Greater Lehigh Valley Chamber of Commerce will be hosting a networking mixer tonight at one of Lehigh Valley's most iconic locations; the Martin Guitar Factory.

All attendees will be treated to performances from two of the hottest Jazz musicians in Lehigh Valley. Tom Kozic and Alan Gaumer are founding members of the Pennsylvania Jazz Collective, doing their part to make Lehigh Valley a recognized area of jazz excellence.

In addition to the musical performances, guests will enjoy wine and beer tasting followed by an information session outlining the key benefits of becoming a member of the Chamber. You'll also have the chance to take a tour of the Martin Guitar Museum.

The networking mixer takes place from 5 - 7 p.m. tonight at the Martin Guitar Factory, 510 Sycamore Street in Nazareth.

Make sure to bring plenty of plenty of business cards and be ready to meet new business connections.

Attn: Job Seekers. ManpowerGroup Solutions Seeking B2B Sales Professional

ManpowerGroup Solutions is seeking a Selling Branch Manager in Easton.

The ideal candidate must possess a successful B2B track record, specifically working within Easton and/or neighboring cities. This candidate must have experience selling a service (or possibly a product coupled with an ongoing service agreement). They must be adept at prospecting and canvassing. They will manage full P&L responsibilities for their territory. 

Full details regarding the Selling Branch Manager position

About ManpowerGroup

Thought Leadership

Daily Briefing, 9/6/2012

Good morning everyone!  Here is today's Daily Briefing.

In Allentown, City Council revealed yesterday that the city has thus far spent at least $237,000 on the proposed water & sewer lease agreement.  Also in Allentown, Councilman Mike Schlossberg resigned from Allentown City Council in preparation of his upcoming unopposed election to the State House (full disclosure: that's me).

In national news, believe it or not, early voting has begun in North Carolina, the first state where this is the case.  Bill Clinton spoke at the DNC yesterday.

We have one Chamber event today: a free mixer at Martin on Main.

That's it for now!  Have a great day, and we'll see you later.

Wednesday, September 5, 2012

Don't Miss the Chamber's Annual Healthcare Summit

KEYNOTE: Healthcare 2012: Is the ACA Good for Business?

SPEAKER:  Joel Ario, former US Dept. of Health Administrator for President Obama

The Greater Lehigh Valley Chamber’s Small Business Council and Healthcare Legislative Committee present the 2012 Health Care Summit on Thursday, October 18, 2012 at Saucon Valley Country Club (please note the date and location change!). Registration begins at 7:00 a.m. Breakfast will be served at 7:30 a.m. and the program will run from 8:00 a.m. until 9:30 a.m. 

Now that the Affordable Care Act (ACA) is the “Law of the Land,” how will it impact your business? 
What does it mean today and will it change after the November election?  
Will you be required to provide a certain health plan for your employees?  
What new taxes are in the Act and will you face more taxes if you don’t comply?  
If you hire more employees, how will your costs change? 
What do you really need to know to make employment related decisions in the future?  

Don’t miss this important opportunity to engage in an interactive dialogue with Mr. Ario and your fellow Chamber members in getting the answers to your questions in a factual, non-partisan forum!

Joel Ario, our keynote speaker, previously served as President Obama’s Director of the Office of Insurance Exchanges at the U.S. Department of Health and Human Services (HHS). In addition, he was Governor Rendell’s Insurance Commissioner overseeing the state’s $85 billion insurance industry after serving as Oregon’s Insurance Administrator. Currently, Ario works independently in Washington, D.C. as both the Managing Director of Manatt Health Solutions and as a member of the “FuturePanel” of Leavitt Partners, headed by Mike Leavitt. Leavitt serves as Republican Presidential Nominee Mitt Romney’s transition team chief focusing on a healthcare system with less federal regulation, more emphasis on free market principles, more choice for consumers and more latitude for states. 

Customized sponsorship opportunities are always available. If interested in sponsoring this event, please contact Frank Facchiano at

Guest Blog Entry: You Got MOJO

Another day, another blog entry from Carol Ritter of Carol Talks!  In this entry, she discusses how to sell your MOJO - in other words, yourself!


Did you ever hear the saying, “Don’t Fix It if It Ain’t Broken”?  I was watching one of my favorite show’s about marketing your Small Business.  The entrepreneur who was making a guest appearance stated that one of the most important things you can do as a small business owner is to PLACE YOUR BRAND EVERYWHERE!  Sounds rather obvious, but not so.  One of my speaker friends says before he speaks, “I’ve got my MOJO on today, translated he’s going to be so spectacular and so full of energy today he will knock ‘um dead.  What’s your MOJO, what is it about your business that is spectacular?  What do you do better than anyone else?  And, what do you do that you will never change?  Hershey has kisses, McDonald’s has burgers, Dairy Queen has the blizzard, Dunkin’ Donut has munchkins, Starbucks has coffee, and Rita’s has ice and that’s their MOJO.  Now you may see a common thread here, they all have a product that makes them who they are even though the product changes from time to time.  Hershey also has almond kisses, McDonalds also has the “Big Mac”, Dairy Queen many different types of blizzards, Dunkin’ has chocolate munchins, Starbucks has a skinny mocha latte with soy, and Rita’s has the misto, the gelato and more.

Here’s some tips for Selling Your MOJO

1. You have MOJO, it’s time to discover what that is
2. Don’t fix something that is working for you
3. Take a risk once in a while, the most successful business owners take risks
4. Don’t be afraid of failure, we learn the most when things go wrong
5. Teach your staff how to sell your MOJO
6. Change it up once in a while just for the sake of new and exciting

You’ve got MOJO, it’s spectacular, just like Rita’s Chocolate Gelato stuffed with Vanilla Ice Cream.  Next week, let’s place your brand EVERYWHERE!

Carol is an accomplished professional speaker, coach and educational consultant specializing in remarkable leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s innovative e leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. 610-442-4545

Daily Briefing, 9/5/2012

Good morning everyone!  Here is today's Daily Briefing.

In Allentown, seven firms were prequalified to move forward in the proposed water & sewer concession arrangement. In state-wide news, a new report notes that the Sandusky case has cost Penn State more than $17 million in directly related expenses so far. Michelle Obama spoke at the DNC yesterday, delivering a speech that focused on women's rights.  Automakers posted huge sales gains yesterday.  The national debt broke $16 million yesterday.

That's it for now!  Have a great day, and we'll see you later.

Tuesday, September 4, 2012


As you likely know, the Republican National Convention was held last week.  Polls show Mitt Romney likely received a small bounce from the convention; now, it's the Democrats turn.

The DNC kicks off today in Charlotte, North Carolina.  Interestingly, though you wouldn't notice it, the RNC was originally not supposed to be four days - it was supposed to be three, but was shortened as a result of Hurricane Issac (eerily reminiscent of Hurricane Gustav that forced a shortened RNC in 2008).  The DNC, however, was always supposed to be a three day affair.

Regardless - here's a look at the speakers schedule for Tuesday, Wednesday & Thursday at the DNC:

  • Tuesday & Wednesday:  Congresswoman Tammy Baldwin (D-WI), Former President Jimmy Carter (video video), Rhode Island Governor Lincoln Chafee (I), Keynote by San Antonio Mayor Julian  Castro, Former Florida Governor Charlie Crist (I),  Former President Bill Clinton, Chicago mayor Rahm Emanuel, Sandra Fluke, Congressman Barney Frank, U.S. Senators Dick Durbin, Patty Murray, Senators Barbara Mikulski (MD), Dick Durbin (IL), Charles Schumer (NY), Governors Martin O'Malley (MD), Patty Murray (WA), Brian Schweitzer (MT), Congresswoman Nancy Pelosi, 

Daily Briefing, 9/4/2012

Good morning everyone!  Here is today's Daily Briefing.

The Allentown Fair had a great week, improving its attendance on last year.  Rain cancelled the Iron Pigs season finale; the Pigs finished the year in third place.  Today is the first day at the Democratic National Convention; speeches will come from First Lady Michelle Obama and a keynote address by San Antonio Mayor Julian Castro.  In international news, Moody's has downgraded the European Union's credit rating from stable to negative.

That's it for now!  Have a great day, and we'll see you later.