Monday, January 14, 2013

Growing Your Business in 2013 - Shhh, Don’t Tell Anyone

Guest blog  post from Carol Ritter of

Did you ever attend a speech and the speaker was a real snoozer? Do you think speakers are born or trained? Well, the answer is a little bit of both; some have a natural gift and others can be trained. Shhh, speaking is a performance and performances take lots of preparation and lots of practice. Speaking on behalf of your business can be a wonderful tool for driving more clients, customers, patients, etc. to learn about you and what you do. When preparing a presentation or a training here are some tips for giving an out of this world performance. Shhh, don’t tell anyone, it’s just for you!

1.       Design a speech keeping your audience engaged... and wanting more!
2.       Do your homework, research your audience and have your speech reflect the needs of the audience. 
3.       Ask the right questions ahead of time, what is the audience’s age, gender, what do they do for a living, how many will attend
4.       Tell stories, folks learn 45% more if you inject humor
5.       Always send your audience home with hand-outs (maybe even a discount if they visit you business within the next month)
6.       Make sure it’s easy for them to find you after the speech is over, all materials should have your name, phone, email, website etc
7.       When speaking consider the pacing, pausing, volume and the tone of you speech
8.       Always have more material than you need, just in case your timing is off
9.       Think about creating sexy speaking titles (Finding Your Competitive Edge, Extraordinary Sales, Get SOCIAL, Find your Social Media Niche, Sell Yourself First, Sell Your Product Second
10.    Always be prepared to answer your own questions, nothing worse than an audience that doesn't respond

Speaking in public, it’s at the top of the list of the most recognized fears, however, you can do it with the proper prep, lots of content, a clear message and, if you really want to move to the next level, hire a speaking coach. 

Shhh, don’t tell anyone, just ask for Winnie the Pooh’s advice!!

After all, “You can’t stay in the corner of the forest waiting for others to come to you, you have to go to them sometimes.”  Winnie the Pooh

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog
Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. 610-442-4545  Like my Biz on  Facebook at Caroltalks and CarolCoaches!

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