The glass on my phone cracked this week, and a good friend suggested I go to a kiosk in the mall that fixes broken phones. I needed help right away. I drove to the mall and discovered the kiosk is located right outside of a wireless company. I wondered, “How that is working, the competition is right outside their door?” As I was waiting for my phone, I asked, “How does this big company feel about you being right outside?” He happily replied, “They refer folks to me for repairs and I refer folks to them for cases.” So, you can partner with your competition. That’s not only forward thinking, it’s just plain progressive.
Partners make the world go ‘round’. Do you want your business to be forward thinking and progressive? Or are you okay with same old, same old, same old? I liken it to being on a Merry Go Round. You go round and round and nothing changes, you might get a little dizzy but your horse continues to pass the same old scenery. But if you are lucky you can insist on sitting on a horse that goes up and down and you might at least see things from a different perspective.
It Takes Two....
Can two restaurants partner - maybe a progressive dinner
Can two hair salons partner - hair done here, nails done there
Can three printers partner - pick a charity and partner for a community event
Can two florists partner - Invent an occasion-a Big Game Discounts
Can three speakers partner - sure can, host an event together
Keep people interested in you, your product or service by partnering. Partnering is not a competitive thing, it’s a collaborative thing. The difference is that with a collaborative effort, everyone wins.
All it takes is an idea, an idea that reinvents something and gives your customers something to “WOW” about. Use exciting words to promote your “WOW.” Sometimes it takes two baby, to WOW your customers, try it sometime!
Even if you're on the right track, you‘ll get run over if you just sit there.“
Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.
Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country. Carol’s creative leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com 610-442-4545 email@example.com Like me on Facebook at Caroltalks and CarolCoaches! Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia