Guest blog post from Carol Ritter of CarolTalks.com
What a week! I had the opportunity to be a guest host on the new TV show The PEAK airing Sunday’s at 6:30 on WFMZ. The segment was about “Businesses Fitness,” so we were off to find a business who has a “Fit” and Flourishing Business. We went to Peddler's Village to explore the secret to success for Kerry and Roseann, the owners of the Town Crier Bakery. As I walked in the door and smelled the sweet aroma of the bakery, Roseann came running over to me and said, “Welcome to the Town Crier Bakery.” The windows and shelves were filled with beautifully decorated cakes, pastries, cupcake, cookies and more. It was a beautiful sight.
I sat down to interview Roseann and asked, “What is your secret weapon, what do you do that no one else does, what makes you a fit business?” “We have three secret weapons. First, Kerry has spent his life baking and dreamed for years of owning a bakery, his creations are unique and ever changing.” (CHANGE) “Second, our customers are so important to us, we want them to feel welcome and we will do our best to custom bake anything they want, whether it’s vegan, gluten free, egg free, or sugar free”. Roseann told me that they have a customer who is allergic to eggs, so Kerry went out and bought duck eggs and made her a cake. (OVER THE TOP OUTRAGEOUS CUSTOMER SERVICE) “And third, we offer specials all the time, today is free sticky bun Thursday.” (NEW & EXCITING)
CHANGE, OVER THE TOP OUTRAGEOUS CUSTOMER SERVICE AND NEW & EXCITING - that’s not only their secret to success; it can be yours too!
After that I was off to their kitchen to make Sticky Buns! I have some experience with those delicious hunks of goo but I decided to let Kerry teach me. We rolled the dough, splashed it with tons of melted butter, sprinkled his secret recipe for cinnamon and began to roll again. I rolled and rolled. Then the tray of nuts and raisins arrived and underneath was a big, fat layer of goo. We then cut them to just the right width and started lining them up for the oven.
If you are a facebook fan, check out the Town Crier Bakery and you can see the delectable desserts they provide for their customers. Do you want your business to be “fit?” I mean lots of customers and lots of revenue? If so, follow Kerry and Roseann’s secret to success; change it up, provide outrageous customer service, bring on the new and exciting and don’t forget to go over the top for the customer that has special needs. Their STICKY BUNS ROCK, especially when they are free. If it’s free it’s for me!
Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.
Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country. Carol’s creative leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com 610-442-4545 firstname.lastname@example.org Like me on Facebook at Caroltalks and CarolCoaches! Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia