Friday, February 8, 2013

TomTom / Adams Outdoor Advertising Create Partnership

TomTom, the world’s leading supplier of navigation, map and traffic services, and Adams Outdoor Advertising announced today that they have entered into a partnership agreement to deliver real-time traffic content to extensive Adams-owned digital sign network in the Lehigh Valley.   Effective immediately, Adams digital displays will be able to provide in addition to other ads “time to destination” information.  The initial advertiser employing the product of this new partnership will be Lehigh Valley Honda, a subsidiary of Lehigh Valley’s prominent Vinart consortium of auto dealerships.

TomTom’s HD Route Times comprises data gleaned from literally millions of live information sources in order to provide the most accurate and current traffic-oriented communications to Lehigh Valley drivers and passengers.  Tony Cioffi, Adams General Manager in Lehigh Valley, said that, “We selected Tom Tom in order to improve traffic information services to our community.”

Dan Adams, TomTom’s Vice President for Enterprise and Government, said that, “Tom Tom is committed to providing dependable traffic information to help drivers reach their destinations faster.  By integrating TomTom with services provided by Adams Outdoor, the new partnership will guarantee that Lehigh Valley drivers will be better informed about their journey.”

Adams is the largest and most progressive out-of-home media provider in the Lehigh Valley area, with 21 digital units already in its network of digital signage.  In 2013, Adams Outdoor anticipates the installation of 6 additional digital displays to this network, one of the most extensive of its kind in the Northeast.

Paul Goodwin, General Manager of Lehigh Valley Honda, saw the benefit and agreed to be the network sponsor on seven digital displays with Adams.  The first creative copy, which will be unveiled on the Adams digital network this week, devotes roughly 30% of the advertising display space for this travel time feed to notify travelers to various designation points throughout the Lehigh Valley market.

Adams Outdoor, in addition to being the largest outdoor advertising provider in the Lehigh Valley metro area, is a major media provider in thirteen other markets in eight states.  In total, Adams operates more than 12,000 displays units.

TomTom real-time traffic navigation solutions provide precise locations and delay times of traffic congestion, so that alternate routes can be provided to drivers, as well as a means for drivers to determine the quickest route to their destination.


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