Guest blog post from Carol Ritter at CarolTalks.com
I need black olives for my salad, I love black olives. In fact, I love all olives. So you wander on over to the olive aisle or maybe the olive bar and look for the perfect olive to put in your salad. If you are in the olive aisle, your choice is small, medium, large, or colossal. If you are at the olive bar your choice is bright green, red, black, purple, dark green olives. You might even get a little crazy with olives stuffed with garlic and hot peppers.
My question for you is, ‘Why would anyone buy a small black olive when a colossal olive is available?” A colossal olive has confidence, it knows who it is and it’s ready to offer you not only a delectable taste but an appearance of confidence. That olive has swagger!
What about your business? Are you colossal or just standing in the background wish-in and hop-in someone walks in. Are you marketing your business with confidence, are you spending a nice percentage of your time marketing or are you sitting in the small olive can wishing and hoping someone buys you.
Wishing and hoping doesn't work, it’s way too risky and way too unintentional. I was talking to someone over the weekend who is thinking about changing jobs. She said, “It’s a risk.” My response was “everything in life is a risk.” And if you think about it, it is a risk to take the job and a risk to not take the job.
Well, it’s time to market with swagger. It’s a risk to market your biz and it’s a risk not to, so let’s do it. I’m going to assume you already have a vibrant service or product so the ROI (return on investment) is of value. Here are some ideas.....
* Create the Colossal offer, at the very least offer your customers something heavily discounted or free weekly or monthly
* Give your customer lots of choices, red, green, purple or even olives stuffed with garlic and hot peppers
* Reach out beyond the olive bar - look for that new customer and give them a welcome gift
* Get your name everywhere in the community, become the first thought in a customers mind
* or email me for my 14 GrowURBIZ RECHARGE IDEAS...firstname.lastname@example.org
If you just can’t make changes in your business, eat COLOSSAL Olives!
Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.
Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country. Carol’s creative leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 email@example.com Like me on Facebook at Caroltalks and CarolCoaches! Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia.