Did you know that “181.9 million Americans watched 38.8 billion digital content videos in April 2013. Media is a $4 billion business that’s expected to reach $9 billion over the next three years,” Kenneth Parks, Chief Marketing Officer of DigitasLBi North America told CMO.com. This year will see a lot of growth in original digital video from the biggest players in media–such as Conde Nast–so buyers and publishers are now committing their money to the medium. Are you? Does your business have a marketing plan that includes a budget for media? Are you marketing your biz in many different venues or are you doing the same old same old.
I recently met someone who has a business on a notable Main Street. She said to me, “I’m only interested in selling to people in my town.” I stepped back stunned, recognizing the lack of vision and the ability to see into the future. Even more interesting, her business is not flourishing, new customers should not only be defined geographically.
The world is changing, and you can sit there and hope for the best limiting your ability to to attract new people or you can take on the future with zest.
1. Build a Business Facebook page, FREE Marketing
2. Definitely hire a media specialist and teach your customers to click and learn preferably with a little entertainment
3. Design a state of the art Marketing plan with dollars attached
4. Pay attention to what your competition is doing, check out their media
Remember those 181.9 million Americans are just dying to see you and your product live on YouTube. A $4 billion dollar business is nothing to shake a stick at, get on board, build your business and THINK MILLIONS!
Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog. Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country. Carol’s creative leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com 610-442-4545 firstname.lastname@example.org Like Carol on Facebook at Caroltalks and CarolCoaches! Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia