Wednesday, August 28, 2013

Chamber to Host U.S. Senator Toomey for LIVE One-On-One Business Matters

On Wednesday, September 4, the Greater Lehigh Valley Chamber of Commerce will host U.S. Senator Pat Toomey for an exclusive D.C. Update and One-on-One chat to be aired on an upcoming Business Matters episode.

You're invited to be part of the live audience for the show and enjoy a delicious buffet breakfast at Lehigh Country Club. Register here. For more information, please contact mikek@lehighvalleychamber.org.


Tuesday, August 27, 2013

Touchstone Theatre - Corporate Creativity, Non-Profits, and Moving Toward the Future

Thoreau said that we are all artists--that, "we are all sculptors and painters, and our material is our own flesh and blood and bones.” Well, Henry David was a very smart guy, but there seems to be this great confusion, misunderstanding, that art is for …what?  …entertainment?  Has nothing to do with business?  They tell me if you look up the word “art” in the dictionary, and you go to its earliest roots, it basically means “making things”.  That makes sense to me.  We’re all in the business of “making things” in one way or another, so at the root of it, we must all be artists.

My name’s Bill George.  I’m a Founder and Ensemble Member at Touchstone Theatre over here on the South Side of Bethlehem, and for us folks in the art business, things are changing.  Fast.  And for us, creativity, which is at the heart of the process of making, is the most important tool in our tool box to deal with this constantly changing social, technological and economic landscape.  Even we so-called “artists” are lagging behind in understanding how to make work that can effectively express this ever more rapidly emerging reality--one that is at once increasingly diverse, often dangerously contentious, yet more and more inter-connected.

The Chamber has begun a major not-for-profit initiative here in the Valley, and as we move forward, there’s a lot we profit/non-profit folks can learn from each other to deal with this change.  If we can successfully move from competing in isolation towards working together, collaborating, supporting each other, we’ll all benefit in unexpected and extraordinary ways.  That’s a very safe bet in my book.

But there's (at least) one more thing. This creativity, working together thing, this art thing, isn't just a question of learning new skills or efficiencies to allow us to better survive.  I think we all, to one degree or another, recognize it as a sort of “maturation of consciousness” that is part of our human evolution.   It’s big, it’s important, and the promise of the future, if we can just hold on to it, is bright, beyond our wildest dreams—even mine.

In our own small way, to further this “evolution”, Touchstone is holding,  September 24th from 8 to 9:30 am, a Corporate Creativity Event called Four Secrets to Effective Collaboration.  We’ll be playing with Tina Fey’s “Rules for improv…and the workplace” -- Respect. Create. Contribute. Adapt. –with plenty of room for discussion and sharing among visiting business representatives. You’re sincerely invited.  It’s hosted by Chad Paul, President and CEO of the Ben Franklin Technology Partners of Northeastern Pennsylvania, and David Shaffer, Co-Chief Executive Officer of Just Born, Inc.  There’s free food and goodie bags for all. Please join us.

To Register, click on the following link immediately below:  

Monday, August 26, 2013

Growing Your Business in 2013 - Grow Up

What did you want to be when you grew up?  Did you want to be a teacher, a chef, an astronaut, or maybe you wanted to be a movie star?  I wonder if you are what you dreamed of being when you grew up.  I’m not.  I never thought about being a motivational speaker or an executive coach.  I worked for a speaker and I remember being in the audience and thinking to myself,  “I could do that” and the rest is history. 
I follow Seth Godin, author of the Purple Cow and marketing expert.  He says, “No kid sets out to make Doritos commercials. No one grows up saying, ‘I want to go into marketing.’  More than ever, though, folks grow up saying, ‘I want to change the world.’ More than ever, that means telling stories, changing minds and building a tribe. You know, it’s marketing.”
Building your tribe is the most important piece of marketing your biz.  I tell my clients all the time, gathering a crowd will be the hardest piece of running a successful event or building your tribe of customers for your biz.  It’s easy to make a magnificent cake, it’s another thing to teach customers to love it, buy it and, most importantly, talk about it. 
This new generation of business owners just might be dreaming about changing the world but without the ability to tell your story and build a tribe nothing will change. 
Did you know....
Growing ur Tribe is key.  How do you do it?  I will give you ideas in my next article, THE TRIBE.
Reinvention is exponential - the time to reinvent is when you are growing.
“You’re either growin’ or your dyin’," CEO of Roto Rooter
Today’s version of cold calling is LinkedIn, bet you didn’t dream about that.
Remember the movie Peter Pan?  He sang the song, I Won’t Grow Up..... sing along, ‘I’ll never grow up, I’ll never grow up, I don’t wanna to be a man, I don’t wanna be a man,  I’ll never grow up, never grow up, not me.”  Sing louder!  This song is upbeat, fun and appealing to the masses, just like your biz should be, you may have grown up but there’s still time for dreamin.  DREAM BIG - DREAM OFTEN AND NEVER GROW UP.
Check out my new You Tube page at www.youtube.com/caroltalks.
Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog. Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

Tuesday, August 20, 2013

Leadership Lessons from Yo-Yo Ma

Guest blog post from Kayte Connelly, Best Principled Solutions

As an avid supporter of Advocacy for the Arts, Best Principled Solutions has been a National Co-Sponsor for the march on Washington for all things Arts in the spring. We’ve been attending since the 1990’s; this year also serving on the Legislative Planning Committee.

One of the benefits of being a National Co-sponsor, is the ability to participate in the Nancy Hanks Lecture Series at the JFK Center and the invitation to attend Executive Office and West Wing briefings from the various cabinet officials on the integration and appreciation of the arts in developing cognitive skills, providing remedial benefits for Alzheimer’s and other diseases; offering healing to American Wounded Veterans from the Iraqi and Afghanistan wars suffering with physical challenges and post-traumatic stress disorder and much, much more.

I’ve witnessed the likes of Daniel Pink, Wynton Marsalis, and Alec Baldwin, in recent years, and this year, it was the wonderful Yo-Yo Ma.

You never know what to expect during the “performance.” There is sometimes a youth orchestra integrated – as there was last year, with Ben Folds and the Washington Youth Jazz Ensemble. There can be a narrated piece with demonstrations of timelines of the particular artist as there was with Wynton Marsalis.

Joining Yo-Yo, a favorite of the White House since the 1950’s, for the performance portions of the lecture were: Matt Sorum, drummer for Gun’s and Roses and Velvet Revolver, bagpiper and pianist Cristina Pato, jooker Lil' Buck, MusiCorps wounded warriors: Specialist Nathan Kalwicki, Lance Corporal Josh Cawthorn, Sergeant Rex Tharp, Corporal Marcus Dandrea, Lance Corporal Tim Donley, teaching artist Greg Loman and founder Arthur Bloom.

A full video of individual or complete performances can be found here. We can promise you that there was not a dry eye in the audience when MusicCorps took the stage. Never has there been a more dedicated command of music than that was delivered on that crisp April evening.

There were so many memorable moments both from the Lecture and from the compelling speeches the following morning. I wanted to capture some of highlights of Yo-Yo Ma’s speech to share with those interested in moving Leadership Forward in the Lehigh Valley.

With permission, Yo-Yo began quite eloquently. “One of the topics I’ve been reading about recently is what kind of work force we need in the 21st century. What will our graduates need in order to succeed?
The experts say we need four qualities in our students and in our work force. They need to be:

Collaborative,
Flexible,
Imaginative, and
Innovative.

According to the 2012 IBM Global CEP Study, ‘Collaboration is the number ONE trait CEO’s are seeking in their employees, with 75 percent of CEOs calling it critical.’ Leading Through Connections. The Council on Competitiveness says, ‘Those who learn to innovate will prosper in a global economy.’ (van Opstal,’ Thrive, The Skills Imperative’, 22). The Center for Public Education calls out ‘creativity and intellectual flexibility’ among other competencies. (Jerald, ‘Defining a 21st Century Education: At a Glance,’ Center for Public Education.)

We know that our present educational system encourages knowledge acquisition and critical thinking. But what about these other qualities? How do we develop those other qualities?
Let’s take my favorite example of creativity from science. In ecology where two eco-systems meet, such as the forest and the Savannah, the point of intersection is the site of ‘edge effect.’ In that transition zone, because of the influence the two ecological communities have on each other, you find the greatest diversity of life, as well as the greatest number of new life forms.

So that’s one way nature is creative!
The edge effect is something that has also had an impact on my life….” Yo-Yo continues.
So, the question I pose to you today is how are your companies being:

Collaborative,
Flexible,
Imaginative, and
Innovative?
How are you taking YOUR company to the edge?

The role of the Greater Lehigh Valley Leadership Consortium is to stay abreast of current leadership trends and best practices. To discover more about how your company might integrate practical applications, go to www.glvlc.com .

©2013 Kayte Connelly CCT. All rights reserved. Kayte Connelly, Best Principled Solutions LLC, is an award winning author, leadership coach and organizational development consultant specializing in personal, professional and community leadership. She facilitates retreats and conversations with dissimilar parties and helps individuals and organizations identify and eliminate what stands between themselves and their goals. The Greater Lehigh Valley Consortium is a partnership established with leadership providers throughout the Lehigh Valley. Steadfast and earnest, we are a think-tank of like-minded individuals. We provide enriched customized services that are designed to create and sustain generations of leaders for our community based on research and global development. Please “like” us at www.facebook.com/GLVLC or www.facebook.com/BestPrincipledSolutions Call 484.769.2327 kayte@bestprincipledsolutions.com for more information on how your company could become more collaborative, flexible, imaginative, innovative and/or discover your “edge.” Our next “Becoming Better Leaders” program is September 18, 2013.

Growing Your Business in 2013 - Think Lucky

I’ve heard it all, the answers to the question - what makes an entrepreneur successful?  Strong people skills, belief in yourself, ability to motivate others around you, being money wise, self-confidence and the list goes on.  But, do you need luck or does luck play an important role in your business’s success?  Luck is described as success or failure brought on by chance rather than one’s own actions.  Can you be successful without any luck might be the better question?

I luckily got an email from ArtsQuest the other week and noticed that the Drifter’s, who sing one of my favorite songs, “Under the Boardwalk” were coming to the Levitt Pavilion.  I luckily had the evening free and decided to go.  It was a beautiful night, perfect seats and great friends.  There had to be 4000 people there dancing, singing and just having a good old time. At the start they announced that they would be giving away a free CD and autographed picture of the Drifter’s to anyone who completed their survey. I thought,  ‘smart move.’  I’m a big believer in surveying your customers.  The concert ended and I just about turned around to leave and I heard over the loud speaker, Carol Ritter, you won!  OMGoodness, I won, am I lucky or was it just a coincidence? YOU DECIDE!

According to Richard Wiseman, PHD, a professor at the University of Hertfordshire in England.  "Luck, it is a way of thinking and behaving." He insists that we have far more control over the element—and outcome—of chance in our lives than we realize. In fact, he argues that only 10 percent of life is truly random. The remaining 90 percent is "actually defined by the way you think."

Just maybe there is such a thing as a lucky person or maybe it’s just the fact that they grasp the wisdom of luck and they embrace it.  As a business owner and entrepreneur, are you thinking good luck today or bad luck?

Check out my new You Tube page at www.youtube.com/caroltalks

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.
Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

Carol S. Ritter
Motivational Speaker/Business Coach
www.caroltalks.com
610-442-4545


Wednesday, August 14, 2013

Important Consumer Alert from Office of Senator Mensch

Important Consumer Alert from Office of Senator Mensch

The Pennsylvania Department of State has been made aware of solicitations that are being mailed to Pennsylvania businesses from two companies: Pennsylvania Corporate Compliance Company and Corporate Records Service. These solicitations are titled "Annual Meeting Disclosure Statement" and "2013 - Annual Minutes Form ." These mailings urge business corporations and limited liability companies to file information and send payment in the amount of $125.00 by a certain date in order to maintain proper records.

These solicitations include a citation to the Pennsylvania Business Corporation Law regarding corporate records. At first glance, these solicitations may look official; however, none of the information being requested is required to be filed with the Department of State or the Secretary of the Commonwealth. Pennsylvania corporations and limited liability companies are not required to file corporate minutes with the Department of State or with a private company such as Pennsylvania Corporate Compliance Company or Corporate Records Service . The Department is alerting all Pennsylvania business entities of this deceptive solicitation to prevent Pennsylvania businesses from completing the form and sending payment to a mailing center post office box address by the deadline on the form.

Despite the suggestive language on the mailing, the "Annual Meeting Disclosure Statement" and the "2013 - Annual Minutes Form" are not required to be completed. These formal-looking letters did not originate from any governmental office, nor are the Pennsylvania Corporate Compliance Company and Corporate Records Service affiliated or associated with Pennsylvania state government in any way. Similar scams have been reported in other states. This "Annual Meeting Disclosure Statement" and "2013 - Annual Minutes Form" documents should be disregarded by all companies which receive them.

Additionally, please keep in mind that any official notices sent to businesses by the Pennsylvania Department of State or the Secretary of the Commonwealth’s office will contain the letterhead and/or contact information for the Bureau of Corporations and Charitable Organizations. Please contact the Bureau at (717) 787-1057 or ra-corps@pa.gov should you have any questions or concerns regarding these solicitations.

Tuesday, August 13, 2013

Top Website Design Mistakes - by Borelli Designs

Guest Blog post from Borelli Designs, a Chamber member who specializes in Website Design, WordPress, Social Media, SEO. 

Top Website Design Mistakes

With more and more companies advertising that you can design your own website with their easy to use tools, it is easy to believe that following a couple of steps and inserting a few plug-ins will solve all of your website design quandaries. While that may provide a website for your company, it does nothing to help you be found by potential clients. Designing an effective website is much more than a few images and a couple of lines about your business. Here are the top website design mistakes that are made when people choose to skip professional website design services.

Not User Friendly

Making a website user friendly is difficult. The main obstacle that must be overcome is the short attention span of the average visitor. You have an average of eight seconds to capture their attention. Many people strive to capture their readers with unusual fonts or vivid colors. Neither is effective. Your most effective tool is well written content that is delivered in a scannable, or easy to read, way. That means effective bullet points and subheadings.

Lack of Optimization

Nearly everyone has heard of search engine optimization(SEO), but few understand every aspect of it. The ins and outs of on-page, organic, and white-hat SEO techniques are every changing. It is nearly impossible to keep on top of current trends unless website design and SEO are your profession.

Not Cross-Browser Compatible

In general, the average person does not know what it means to have a website that is cross-browser compatible until they see a little window telling them that the website can not be displayed in Explorer, Firefox, or some other browser they are using. That window may not always appear. Instead, the content and images may display in some oddball way that makes your website appear unreliable to a new visitor.

Over Stimulating

This covers a lot of ground. A professional website will not be full of flash, pop-ups, in-line links that are not well defined, Javascript, animation, and a long litany of issues that users have been known to complain about.

The only way to avoid making many of the common website design mistakes is to consult a professional website design company. In the Allentown, PA area that company is Borelli Designs. The talented team at Borelli Designs will help you conquer the search engine rankings locally and anywhere in the world that you do business.





Monday, August 12, 2013

Growing Your Business in 2013 - Ping Pong

Guest blog post from Carol Ritter of CarolTalks.com

As a kid, I used to love the game of Ping Pong.  A fun, silly, sometimes very competitive game. It was inexpensive, too.  You didn't need equipment, shin guards, face mask or even a monogrammed t-shirt.  You just needed to know someone who had a table and was willing to host some fun.  I remember learning “the spin serve” a unique serve where you spun the ball before serving to throw off your competition.

I’ve witnessed Ping Pong of another nature just recently.  Yesterday,  I left an envelope in my car that was being repaired because of an accident.  I arrived at the dealership and noticed my car ripped apart and being repaired.  A sign warning that customers cannot enter the garage without a hard hat was prominently hung.  I asked a gentlemen if I could go in and get my envelope, he directed me to the receptionist to get permission.  I went to the receptionist she said I had to go to the person who runs the garage....so I went back to the garage.  Finding no one,  I went in.  I made sure the car was not on a lift and proceeded to get my envelope.  I called my friend and said I got the envelope after an intense game of CUSTOMER PING PONG.  I spent way too much time there with the employees trying to avoid helping me.  Has this ever happened in your BIZ?  I interrupted the guy’s computer work, then I interrupted the receptionist’s quest to find her mid morning snack and the person who runs the garage was missing in action.

This group of employees wore uniforms clearly identifying them, they are in a competitive business and they did everything to avoid helping me.  The moral of the story is; make sure your employees are trained on how to handle customers with questions.  Teach them to get up once in a while and greet the customer instead of sitting there.  And, set the company culture right from the start, customers first, snacks, computers and breaks second.  It’s a competitive world out there, especially if you have perfect the spin serve in your game of PING PONG!

Check out my new You Tube page at www.youtube.com/caroltalks

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.
Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter,  Past President, National Speakers Association Philadelphia

Wednesday, August 7, 2013

Governor Tom Corbett on Business Matters - Airing Monday, August 12 at 7:30 on WFMZ



Pennsylvania Governor Tom Corbett paid a visit to the Holiday Inn Center City Allentown on Tuesday, August 6 to film a special segment for WFMZ's Business Matters with Greater Lehigh Valley Chamber of Commerce President & CEO Tony Iannelli.

Tony Iannelli and Governor Corbett spoke for roughly 30 minutes covering a wide range of topics affecting Pennsylvanians, including:

Allentown's Neighborhood Improvement Zone (NIZ)
Pension Reform
Lottery Privatization
Liquor Privatization
Pennsylvania's Economy
... and more.

The episode will air on Monday, August 12 at 7:30 p.m. on WFMZ-TV Channel 69 News. Bookmark your calendar and tell your friends!


Monday, August 5, 2013

Growing Your Business in 2013 - Seizing

Guest blog post from Carol Ritter of CarolTalks.com.

I’m a lifelong fester.  Haven’t missed a Musikfest in 30 years.  When my kids were young we were there from 11 a.m. to 11 p.m. Now I’m lucky if I can do noon to 9 p.m.  Day 1 this year, I was cruising the festival, Day 2, it’s time to taste the wonderful fest-food...how about a pork sundae loaded with coleslaw, then off to Mr. Bill’s for a chicken sausage sandwich for mom, and on to Karl Ehmer’s to taste the bratwurst.  I was searching hard for a piece of fruit and came upon mango on a stick, whoa, new idea, new stand, lines long, it must be working. 

I was thinking about networking and how most of us with the networking DNA have the ability to “SEIZE” every opportunity that comes our way.  I’m into Day 3, settled into the entertainment  plan for the week.  I began seeking out the Daisy Jug Band, The Nerds, Oasis, and a world-renowned pianist right here in the Lehigh Valley. Between shows folks gather for great conversation, “where you going next, have you tried the dirty banana smoothie and how many days can we take of this pace?” 

The moment is about to happen, I run into an old friend, she tells me she works in a specific industry and they need to raise dollars.  I tell her I do that, I provide board retreats for non-profits to increase board engagement, increase funding, set goals, design a plan and take the organization to the next level.  It’s time to SEIZE!  She asked for my card (I didn’t have one because I was festing) and I had to write my phone number on the Musikfest program.  She’s going to recommend me on Monday.

Here’s CarolTalks “SEIZE the MOMENT” tips...

1.   Don’t be like me, carry your business cards with you everywhere
2.   Listen to what others do and how you might work together
3.  Always be willing to help them, I’m going to look for opportunities for her too
4.  Networking doesn’t only happen at “Networking Events” it can happen anywhere even Musikfest
5.  Be aware of opportunities that can translate into business

I’m heading down for Day 4 today, have my business cards packed and my eyeglass lens focused on “SEIZING” just as much as I’m looking forward to the Amish Outlaws and the AwShucks corn!

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog. Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

Friday, August 2, 2013

Happy to 100 and Beyond - Guest blog post

Guest Blog Post from Rachael Geiger of Home Care Assistance of the Lehigh Valley.

I think it’s safe to say that most people wish to live a long and fulfilled life. What does “long” mean to you in terms of life? The old idea was that we planned to live to the age of 80 or 90, but the number of those living to the age of 100 and beyond is growing. According to the Census Bureau, in 50 years, more than 1 million Americans will live past the age of 102! So seniors younger than 80 need to think, act, and live young! Rather than preparing to die early, we need to prepare to live long and well. Those of us that are only planning on living into our 80’s, may do things differently if we expect to live past 100. Therefore we need to think of how to enjoy life in our later years rather than prepare for death.

There are a number of factors that tie into healthy longevity. It seems the population from Okinawa, Japan have this lifestyle down pat. The Okinawa Centenarian Study found over 900 verifiable centenarians! Aside from remarkably long lifespans diseases like cancer, dementia, diabetes, and heart disease are very rare.  Genetics plays a very small role in their desirable health and life span, one third to be exact. The other two thirds appears to be the result of diet, exercise, low stress levels, family/social ties, and spiritual beliefs. Now a diet consisting of mackerel and seaweed, walking between villages, and practicing tai chi daily is probably not very realistic for most of us, but there are ways of incorporating these principles into our lives.

The first is being more physically active. Taking part in low-impact, weight-bearing exercise like walking, swimming, biking will not only help to keep us keep physically fit but can also create a sense of peace and reduce stress. The next step is mental stimulation such as working on puzzles, reading, and playing cards. These activities help to delay memory loss and keep our minds active. On the flipside, watching television sends the mind into a neutral state void of thinking.

Of course diet also plays a large role in establishing a healthy lifestyle. Consuming a diet that is high in fiber, includes low-fat proteins, fruits, vegetables and omega-3-rich foods, and plenty of water is essential.  A few examples of omega-3-rich foods are cold water fish and nuts like almonds and walnuts. Omega-3’s are essentially miracle workers; they can prevent cancer, enhance brain function and protect the heart, while high fiber helps maintain a sense of fullness and aids in proper digestion.

The elders in Okinawa keep physically and mentally active and find a sense of calmness and purpose by maintaining social ties and hobbies. The more we can keep to our preferred activities and social networks as we age, the better. Attending family gatherings, stopping by the local senior center and enjoying time in nature, are all great ways to relieve stress, be social and maintain independence and purpose.

Most of us would prefer to keep active and on the go, but sometimes we are just too tired or our bodies are aching. But imagine living 20 years longer than you thought you would! Would you spend that time inside, in your chair? Or would you make the most of it and do everything within your means to make those years count?

 “In the end, it’s not the years in your life that count, it’s the life in your years” – Abe Lincoln

By: Rachael Geiger

Contact Home Care Assistance today for a free in-home assessment!



                                                                                                                  

Thursday, August 1, 2013

On the Edge: What Your Facebook Page is Missing

Guest post from Kelly Joffe of Cliff Ross Design

The Facebook news feed is customized and constantly updated to show information that is most meaningful to the user. It includes likes, status updates, app activity, photos, videos, and links. The news feed is there to make the most out of the time we spend on Facebook. On average, 40% of the time people spend on Facebook is spent browsing their news feed.

Did you know that only about 10% of the people who like your page actually see your posts in their news feed? It’s true. In Facebook’s effort to improve the quality of user experience, they only show us stories in our news feed that we find meaningful. Facebook determines this based on their algorithm called “Edge Rank.” To market yourself successfully on Facebook, the goal is to improve your edge rank so that your posts show up more frequently in your fans’ news feed. Edge Rank is based on these three scores:

Affinity: this measures how strong your relationship is with a fan based on interaction. The people who are frequently commenting, liking, or sharing your posts are going to have a stronger affinity score – and they will be the people who are more likely to see your posts in their news feed.

Weight: this refers to the weight of the interaction your posts gets. For example, a share is the best type of interaction you can get on a post, the next is a comment, and the last is a like. So if your post is getting a lot of comments and/or shares it will be shown to more people in their news feeds.

Time Decay: the older a post gets, the less relevant it becomes, which means that it will appear less and less in the news feeds of fans over time. However, if you posted something yesterday and it is still getting a lot of comments and likes, it will stay fresh in the news feeds of your fans.

Producing quality posts is what it really comes down to. If you are sharing content that your fans care about, information that is relevant to them, and things they find interesting – they are more likely to engage by sharing, commenting, or liking. The more people who that interact with you, the more you show up in news feeds, and the more exposure you get! You really have to pay attention to who your audience is and what they care about. Remember, social brands just don’t share – they deliver value.

The problem that many business owners face is that they just don’t have the time to create this quality content that will boost their edge rank. What good is having 1,000 likes if only 100 people see your posts? Here at Cliff Ross, we specialize in social media marketing – especially for Facebook. We know exactly what it takes to produce quality posts with engaging content. If you are ready to take your Facebook page to the next level and increase your visibility, contact us for more information about how we can help.