Wednesday, October 30, 2013

Star Car of the Lehigh Valley - Member of the Day

For the benefits of golf: Star Automotive Dealerships tee up for a different kind of charity event.

While many automotive dealerships are known for keeping close ties to the community through charitable donations and fundraisers, the Star family of dealerships is putting a new spin on the way it lends a hand. In the spirit of giving back, the dealership has created a unique golf program called the Landis Cup.

   “We wanted to find a way to be involved in the community while helping to support worthy charities,” says Rob Grow, business and personnel development manager at   the Star dealership and co-chair of the Landis Cup along with John Suter, a PGA professional. “The Landis Cup concept encourages active participation in golf and benefits local charitable organizations.”

Similar to the PGA Tour’s FedEx Cup, the Landis Cup was established to support and promote all types of amateur golf.

“Golf is not only fun, it’s also great exercise,” says Grow. “It’s a win-win combination. It’s great for avid golfers because, chances are,   they’re going to be out on the course anyway. This program allows them to register their rounds of play for a chance to win a car as we help raise money for charity.”

How it works is this: The Landis Cup program operates on a point system with points awarded for rounds of golf played as well as tournament and charity outing participation. Additional points will be awarded for top-five finishes in tournament play. All amateur golfers, age 21 and older, are welcome to join and there is no entry fee for participation   .

The Landis Cup program began on May 1 and will run until the end of this month when the person with the most points will win a two-year lease on a brand new Buick Encore. Along with the winner, the top ten point scorers will be invited to show off their skills at the Greater Lehigh Valley Million Dollar Charity Shootout at 10 a.m. on Veterans Day, Monday, Nov. 11 at Green Pond Country Club. The event will be an elimination-style competition featuring up to 50 golfers vying to sink a hole-in-one and win $500,000 for themselves, $250,000 for a charity of their choice and $250,000 for Canine Companions for Independence, a charity that pairs specially trained dogs with veterans.

 The shootout will begin with each golfer attempting to get as close as possible to a target set 165 yards from the hole. The ten closest golfers to the target will move on to take their shot at a hole-in-one. Besides the chance to win big money, golfers will also be awarded prizes from   the Landis Cup sponsors including Golf Galaxy in Allentown, Taylor Made, Callaway, Auto Trader, Carfax, ADP, Minuteman Press, Horizon Insurance and Green Pond Country Club plus more.

Amateur golfers or charities interested sending a golfer to the Million Dollar Charity Shootout on its behalf should contact Rob Grow at 610-844-4323 or email To learn more about the Landis Cup and view current rankings go to

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