Monday, November 11, 2013

Lehigh Valley TechFest Schedule



8 a.m. Registration, Breakfast, Networking

8:35 - TechFest 2013 kicks off!

(8:45 a.m. - 9:30 a.m.)
Social Marketing Keynote  
Jon Zack, Founder and Chief Executive Officer, EggZack

9:30 - 10: Networking, Exhibit visits

Breakout Discussions:
(10 - 10:45 a.m.)
Social Media ROI:  Where do I spend MY Time? 
- Doug Panzer, Of Counsel for Intellectual Property, Fitzpatrick Lentz & Bubba
- Jon Carvallo, Northeast US Account Manager, EcoTech Marine
- Kelly Joffe, Cliff Ross Designs
- Moderated by: Megan Beste, Fitzpatrick, Lentz & Bubba

Tech for Small Biz
- Bill Shriver, Regional Manager, Advanced Technology, Verizon Wireless

10:45 - 11:15: Networking, Coffee Break, Exhibit Visits

(11:15 a.m. - 12 noon)
Marketing in the Digital Age – Advertising, Blogging, SEO
- Fred Zahradnik, Director of Digital Marketing, Altitude Marketing
- Michelle Gaynor, Director of Account Services, Klunk & Millan Advertising
- Steve Luvender, User Experience Architect, Liquid Interactive
- Moderated by: J. Matthew Zator, Zator Law Offices

Justifying the Investment 
- Josh Braskie, CEO, Simply IT
- Victor Salicetti, AmericaVen
- Kristen Pittman, Cylutions
- Trevor Miller, Owner, Mid-Atlantic Technology Profesionals
- Moderated by: Paul Ricciardi, Golden Pepper Productions

12:15 - 1 p.m. Lunch

(1:15 p.m. - 2 p.m.)
Technology Keynote
Dr. Martha Collins, Director of Global Technology Centers, Air Products


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