Wednesday, November 6, 2013

Social Media ROI: Where Do I Spend My Time?

With the many social media marketing tools currently available to small businesses, it's often hard to pick and choose which one gives you the most value, and the most bang for your buck. We certainly can't be on every network at once as we try to manage marketing on top of daily business needs.

We often receive questions from business owners; "How much time will it take me to do this?" and "Where do you find the time to manage it all?", and "How do you expect me to do this on top of everything else I'm doing?!"

Other times, business owners spend the necessary time to manage their sites, but don't really see any concrete value in maintaining their social media marketing.

Luckily, I'm part of the ADD generation and constantly need mental stimulation, so that helps with keeping up with everything. Another benefit I've learned is to prioritize which social networks make the most sense for The Chamber to be on. We will be addressing this issue and more at the first-ever Lehigh Valley TechFest (#LVTechFest) on November 22, at Tek Park in Breinigsville.

"Social Media ROI: Where do I Spend My Time?" is the subject of one of the four breakouts at #LVTechFest. During this session, the following experts will teach attendees which sites make the most sense for them to be on with proven examples and anecdotes.


Douglas Panzer, Of Counsel for Intellectual Property, Fitzpatrick Lentz & Bubba, PC
Douglas Panzer is a technology and intellectual property lawyer and is Of Counsel for Intellectual Property to Fitzpatrick Lentz & Bubba, PC, a law firm in Center Valley. Doug serves businesses that design, develop or deliver software, e-commerce, cloud and information technology products and services - helping those businesses to: efficiently engage in the business of selling or licensing those products and services; protect their innovations; and to maintain their competitive advantage. During the Dot Com era Doug was a software and e-commerce developer to large enterprises and small companies alike across North America. Doug attended Washington and Lee University and American University College of Law and uses social media – especially LinkedIn and Twitter – to develop his network and market his practice.

Jon Carvallo, NorthEast US Account Manager, EcoTech Marine
Jon Carvallo is the Northeast US Account Manager at EcoTech Marine, a leading manufacturer of marine aquarium equipment /supplies located in Allentown, PA. He attended Buffalo State College in Upstate NY before moving to Pennsylvania to pursue his career in sales. Aside from his daily work at EcoTech, Jon manages the social media aspects of various small businesses and is heavily involved in the creative process of several marketing campaigns. When he isn’t glued to the computer screen, he typically spends his time finding and restoring antique fans, maintaining a saltwater aquarium and sampling the local craft beer.

Kelly Joffe, Advertising & Social Media Specialist, Cliff Ross
From a young age, Kelly Joffe always had a strong passion for reading, writing, and communication. She graduated from East Stroudsburg University in 2010 with a Bachelor's Degree in English and Professional Writing. Shortly after graduating college, Kelly wrote for in Fair Haven, NJ which led her into the social media marketing field. She began working for a wide variety of businesses, helping them use social media as a tool to reach their customers. She discovered that there is a science behind social media and, when used correctly, can be a powerful marketing tool. Kelly developed a passion for helping businesses grow, and wanted to be part of a team that shared those same values. Kelly joined Cliff Ross, a full-service advertising agency, in June of 2013 to help offer social media services to their clients.

Moderated by:

Megan Beste, Director of Marketing & Special Projects, Fitzpatrick Lentz & Bubba, PC

Megan Beste is the Director of Marketing & Special Projects for Fitzpatrick Lentz & Bubba. She oversees the firm’s advertising, public relations, community relations, web site,  social media, and client development. She attended American University and is currently an MBA candidate at Lehigh University.

Social Media ROI: Where Do I Spend My Time? is just one of four breakouts at #LVTechFest. The other three, which we will be writing about throughout the next week, include:

Marketing in the Digital Age – Advertising, Blogging, SEO

Tech for Small Biz:  Increasing your efficiencies

Justifying the Investment

Register now for TechFest

The cost is $75 for Chamber members, and $125 for future members, which includes the entire day of programs, networking, plus breakfast and lunch.

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