It’s the Holiday Season! Did you know that an unknown by the name of Tito Beveridge (real name) is the owner and founder of Tito's Handmade Vodka. He DREAMED of creating his own distillery and making several different kinds of whiskey. One day he went to the liquor store and asked the salesmen, “What is the most popular liquor?” He replied, “Vodka, and if you can make a vodka that is smooth enough to drink straight you will have a gold mine. Don’t make whiskey.” So, he began to make handmade, flavored vodka for his friends and family for the Holiday Season. He finally found the perfect taste but in came the naysayers. You will never be allowed to be the first distillery in Texas, you will never get permits, you will never get a distributorship.
Tito, like any entrepreneur, didn't listen to the naysayers. He continued his mission to make the World’s Best Vodka.
Here’s his Secret Sauce...
Today, it’s the oldest legal distillery in Texas
It’s gluten free- made 100% out of corn
It won double gold medals at the World Spirits Competition
Texas Magazine says it’s ‘luxuriously smooth’
Wall Street Journal says it’s ‘America’s first craft sipping vodka’
It’s distilled six times
Tito built a word of mouth business all over the United States
He’s charitable and has a dog rescue in Austin
Tito is the sole proprietor of the company and has no plans to go public.
and it’s MADE IN THE USA
And his motto is, ‘If you like Tito’s tell 20 of your friends and when you go into a restaurant and they don’t have it, ask the manager to get it.’
He literally tells his customers what to do if they can’t buy it. What a marketing strategy!
Do you have a DREAM? Well, it’s the HOLIDAY SEASON and you are about to say good-bye to 2013. Maybe it’s time to ignore the naysayers and make it the best Holiday Season ever, take your entrepreneurial spirit and start that business you have always dreamed of starting. Have a Wonderful Holiday!
Carol S. Ritter, Motivational Speaker
Results Only Business Coach & Featured Writer
Watch for my new website launch coming soon.
Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country. Carol’s creative leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com 610-442-4545 email@example.com Like Carol on Facebook at Caroltalks and CarolCoaches! Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia