Wednesday, July 31, 2013

Current Job Openings at Northampton Community College, 7/31/13

Listed below is a listing of our current job openings. 
Please visit our website at for additional information.

Part Time:
Adjunct – Art/Website Design
Adjunct Instructor – PAPA Prep Course
Adjunct Instructor – Special Education
Adjunct Instructor – Speech Communication
Adjunct Instructor in 3D Animation/MAYA
Adjunct Instructor – Welding
Assistant Men’s Lacrosse Coach
Automotive Instructor
Bookstore Temporary Help
CAD Adjunct Faculty, with Program Coordination
Corporate & Public Safety Secretary
Events Assistant                                          
Instructor – Introduction to Web Site Design
Program Manager

Monday, July 29, 2013

Tonight on Business Matters - Immigration Part II: Do you believe in amnesty or building a wall?

Tune in TONIGHT to Business Matters at 7:30 p.m. to hear from our lively panelists on President Obama’s proposed immigration reform and the influences it would have on our nation. This is part two of a two-part series on immigration.

Is America taking a national security risk to allow some form of amnesty? President Obama’s proposal on immigration reform truly a 21st century approach in meeting economic and national security imperatives? Are both parties ignoring the primary reason why America’s immigration laws were originally enacted? What effects will Obama’s “pathway to citizenship” for 11 million illegal immigrants have on the struggling middle class of America?


Michael W. Cutler, Immigration and Naturalization Service (INS)
Alfonso Todd, Prolifick Radio
John Morganelli , Northampton County DA
David Vaida, Esq. 

Growing Your Business in 2013 - Donnie Downer

Guest blog post from Carol Ritter of

I recently returned from the National Speakers Association Convention in Philadelphia.  It’s the place where speakers go to get rejuvenated, to spend time with our peers and to get filled up emotionally and intellectually.

Something happened to me that NEVER happened to me before.  An old friend invited me and a colleague to dinner.  We were catching up and a gentleman came up to our table, spotted an empty chair and said, “May I have this chair?”  I said sure we don’t need it.  He pulled the chair out and sat down!  I said, “I’m sorry but we are having dinner and he said, “So am I”.  We looked at each other amazed and just couldn’t believe a stranger would do this. We already ordered, he asked for a menu and started talking.  “Isn’t life tough?”  “You can’t make money as a speaker in this town.”  It was definitely Donnie Downer.  So we decided to proceed with our dinner and just be polite.  I called the waiter over to confirm that we didn’t know him and we needed separate checks.  The waiter asked if we wanted him removed but by then his food arrived.  He dug into his turkey club and fruit salad, listening to us and continuing with his negative babble.  I guess he was harmless, maybe even lonely, but he did lack something most successful speakers have--CHARISMA.

Did you ever work with someone who everyone wants to be around and many times people wish they could be like?  These people have charisma!  They have the ability to build long lasting relationships, they influence the folks around them in a good way.  The are really good at helping people feel better about themselves and they generally have tons of long lasting relationships.

Just because someone is remarkably charismatic doesn't mean they are successful, as a matter of fact, sometimes it means they are a great interview but a horrible performer.  If you want to “Grow UR Biz”, identifying charismatic people who can perform is a must.  Surround yourself with performers.  The best employees are loyal, charismatic performers.  The reason why?  If you love being around charisma, so will your customers.

Donnie Downer didn't have charisma. I’m not sure what he had but I would be interested in knowing what stranger he will be dining with for breakfast tomorrow.

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. 610-442-4545 Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia. 

Monday, July 22, 2013

Tonight on Business Matters: Immigration Part I: Do you believe in amnesty or building a wall?

Tune in to Business Matters tonight at 7:30 p.m. on WFMZ to hear from our lively panelists on how President Obama’s proposed immigration reform would effect our nation.

Is the proposed immigration reform (or earned legalization) essentially rewarding people who broke a law? If some form of amnesty was granted to the 11 million illegal immigrants tomorrow, what effects would it have on the economy? Are we taking the necessary time to learn from past immigration reform efforts so we don’t repeat past mistakes as a nation? Should we be looking at a piece mail approach rather than a comprehensive plan that President Obama is proposing?

Join host Tony Iannelli and guests:
o   John Morganelli - Northampton County District Attorney
o   Matthew Braccili - Owner of Hola! Spanish Radio Network
o   Ron Angle- Lehigh Valley Conservative
o   Kevin Santos, Esq.- Santos Law Group

o   Michael W. Cutler - Retired Senior Special Agent Immigration and Naturalization Service (INS)

Growing Your Business in 2013 - Evil Eye

Guest Blog from Carol Ritter of
Just loving vacation time!  Someone told me once that if we worked as hard as we do the week before vacation we would be so much more productive.  I scrambled all week, cleaned up all my emails, returned every call, finished last minute responsibilities and left for vaca feeling like I’m ready to refresh and forget about everything except fun in the sun. 
Until we arrived!
The first day can be stressful, the heat was oppressive (just like the Lehigh Valley).  The place wasn’t cleaned, we were thirsty and hungry and patiently waiting and waiting and waiting.  It got to be 3:30pm and we decided to go to my favorite “green cafe”  Looking for a thirst quenching smoothie and a small salad, I was greeted by the “EVIL EYE.”  I walked in, stood there waiting.  Five servers were sitting at the tables folding napkins, one looked up and shot me the “EYE” again?  I stood, looked around and noticed a sign that they close at 4pm.  EVIL got up and said, “May I help you?”  I was sure I was completely inconveniencing her.  I asked to be seated and she said, “We stop table service at 3:30.” We can get you take out if you want.” All said with an attitude.” I decided to leave, thinking this shouldn’t happen on vacation! 
Next morning, my friends talked me into going back for a fresh “Green Juice.”  It’s vacation, I’ll forgive and forget and move on.  The waitress came outside to greet us, and she could not have been friendlier and the juice was fabulous. 
The real question is who is responsible for the flip flop service?  One day I get the “EVIL EYE” and the next day over the top service with a big smile.  It all begins with the top banana, the owner, the leader, and the decision maker.
Do you have anyone working for you who has the nerve, the audacity, the bad judgement to give someone who provides you with your livelihood the “EVIL EYE?” And, if you do, do you have a solution. 
1. Give them a reasonable chance to correct the situation.
2. Make them financially responsible for the customer complaints, when a customer complains about their treatment, give them a free meal and “Evil Eye” pays.

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. 610-442-4545  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

Friday, July 19, 2013

Keystone Harley Davidson - Member of the Day 7-19-13

Today's Member of the Day is Keystone Harley Davidson located in Parryville PA.

Jean Davidson, granddaughter of Walter Davidson (one of the founders & the first President of Harley-Davidson® Motor Company) will be at Keystone Harley Davidson Saturday July 20th for a very special Family Day at the dealership. Family Day takes place from 9 a.m. - 3 p.m. and Ms. Davidson will be here most of that time.

Jean Davidson has just completed her 6th & final book, “Harley-Davidson® Family Memories” and is debuting her book at Keystone H-D® that day! This book has not been seen nor distributed anywhere… Keystone H-D® is honored to have been chosen to debut this amazing publication.

In addition to her writing, Ms. Davidson is also passionate about her 501c(3) foundation, “Yell and Tell”, which is set up to teach young children what to do in dangerous situations.  She will be sharing a Yell and Tell lesson with all kids in attendance at 11:00 a.m. on July 20th as well.
In addition to Yell & Tell and the book debut, Family Day will also have a few other great features:

The PA State Police will be on hand between 10 – 2 & will provide fingerprinting & digital photos of the kids in attendance. Their families will be provided with a complementary safety card that day in case of emergency. 

For lots of fun, local magician Tom Yurasits will present a Magic Show at 1 p.m. & in the atrium and they’ll have a Moonwalk Bounce House and a big cooler of Lehigh Valley Polish Water Ice for the kids!  The Parryville Fire Department will be selling Funnel Cakes outside too. 

All events will be conducted inside the 50,000 square foot dealership. This heat wave won’t get in the way of fun that day!

Thursday, July 18, 2013

Job Opening - Product Manager in Easton, PA

Product Manager:

This position is located in Easton, PA. We are looking for someone who will coordinate all product management functions including all product development programs.  Provides leadership for a cross functional team while responsible for delivering metrics for time, cost, and quality results.

Previous product management experience with a large retailer is a requirement. Work experience in a team environment and strong English communication skills are required. Proven ability to handle the development of multiple projects (5+) simultaneously. Must have solid financial fundamentals and be able to apply them. Knowledgeable in manufacturing processes and resources in Far East Knowledge of retail environment especially the Mass Merchants. Proven project management skills and experience with driving to schedules and accountability. MS Office. Comfortable in a team environment. 

Salary Range: $50K - $60K

For more information or to submit your resume for consideration please email:

Wednesday, July 17, 2013

NVS Hair Salon - Member of the Day

Guest blog post from NVS fx Salon in Hellertown, a new Chamber member.

With summer underway, we at NVS Salon would like to share some tips to help you care for and keep your hair looking its best this season.

Many of you will spend a large part of your summer at the pool.  Chlorine will strip the hair of its vibrancy and moisture.  One thing you can do before getting into the pool is wet your hair with tap/regular water.  Your hair follicles will absorb the water, leaving less room for the chlorinated pool water.  Any water absorbed while you’re in the pool will be diluted by the tap water already present in the follicle.  Once you’re finished swimming you should shampoo and condition your hair, or at the very least rinse the chlorinated water from it.  Without rinsing, the chlorine will make your hair brittle and can also cause discoloration – as any blonde that becomes green in the summer can tell you.

If you find that your locks have been dulled by the sun and heat, you can try a vinegar mask at home.  Apply ¼ cup of white vinegar to towel dried hair and rinse after 10 minutes.  Your locks will be shiny and full of body.

Just as you apply sunscreen to your skin prior to sun exposure, your hair also needs sun protection.  A small amount of conditioner applied to towel dried or completely dried hair before pulling it up into a loose bun is easy enough and goes a long way.  When applying sunscreen be mindful of the skin around your hairline, where your hair parts, the nape of your neck and your ears (the tops of your ears and the skin behind them).  This skin is fair and sensitive.  It will burn easily and is therefore at higher risk for sun cancer.  You can also wear a straw hat, as straw protects you from UV rays.  Do not assume that any fabric will protect you; read your labels and look for “protects against UV ray” materials when purchasing sun hats and other protective products.

Finally, there are of course many salon services and products that offer and claim to protect the hair and combat the #1 summer hair enemy: frizz.  With the heat comes the humidity; and whether you have curls or straight hair, you want frizz-free locks.  A keratin treatment is a great frizz fighting service.  Keratin will smooth the hair and repel the humidity to lock out frizz.  There are different levels of application strength, depending on your hair texture and desired end result.  Ask your stylist which would work best for you.

Moving on to products, we at NVS Salon are very happy with the results we have seen from the KMS® California TAMEFRIZZ® Hair Care System.  We recommend it to our clients and use it ourselves.  The line consists of a shampoo, conditioner, taming crème, de-frizz oil and smoothing lotion.  As per the KMS® press release for the product line, Tame Frizz “fights frizz on the inside and outside” using a fusion of ingredients (Pequi oil and Acacia) it “internally repairs hair structure” while “externally smoothing the cuticle and reducing the visible effects of frizz.”  Our styling team will be happy to guide you in choosing the products that will best suit your needs.  Any product from this line will be a great addition to your summer hair care regimen.

We hope these tips will serve you and your hair well this summer! Thanks for reading and feel free to come see us at NVS Salon, where you can schedule your keratin treatment and or purchase products from the KMS® California TAMEFRIZZ® Hair Care System.

You can find us on Facebook at NVSfx Salon, visit our website at or call us: (610) 838-2600.

Guest blog post from NVS fx Salon in Hellertown, a new Chamber member.

Tuesday, July 16, 2013

The Power of Positive Social Change - at Cedar Crest College

Power of Women Leadership Series at Cedar Crest College
The Power of Positive Social Change

Explore the characteristics of women who drive social change, discuss strategies for overcoming challenges faced by many community benefit organizations and network with other business professionals in the Lehigh Valley.

Facilitated by:
Heather Arnet, CEO of the Women and Girls Foundation of Southwest Pennsylvania
Suzanne Weaver, LSW, ACSW, Professor of Social Work and Gerontology at Cedar Crest College

July 25, 2013 from noon - 4 p.m.
Fee: $175
10% off for Cedar Crest College faculty, staff and students

When you're there, make sure to tweet @cedarcrestcolle and use the hashtag #CCCPowerUp

Growing Your Business in 2013 - Free Frenzy

Guest blog from Carol Ritter of
Someone very special in my life makes me laugh a lot.  One of his favorite lines is ,“If it’s free, it’s for me!”  Let’s go surfing on the internet to see what we can get for free.  If you have a Facebook account, almost daily a ‘free’ page shows up.  Today it was Unlimited Free Stuff.  I just had to try it.  Bob Evans is giving away a free cup of “BOLD” coffee.  You just click and click again and a coupon shows up good till the end of the month.  We are definitely missing out on free stuff when we don’t investigate this awesome opportunity.  I clicked for free corn chips and guac at Chili’s, I clicked for free Ritz Crackers, and I’m going to click more later today.  We all love free stuff so why don’t we, as business owners, know that?   If it’s free, it’s for all your customers.  It’s time to leverage the “FREE FRENZY”
Carol’s FREE FRENZY Ideas
Facebook - the best opportunity in the world to promote your business or event.  Build a page - it takes about 15 minutes.  Begin with pictures, questions, and then promotions, FREE FRENZY
1.  Join the Lehigh Valley Chamber, the membership dues are low and the value is high, $5,000 high.  Yes, you can leverage $5,000 in value by joining the chamber.  Start today with a FREE Sunday ad in the Morning Call, tomorrow put your company in their monthly magazine - FREE, or go on the radio this Friday on WAEB. FREE FRENZY
2.  Send out press releases for your events, giveaways etc - FREE FRENZY
3.  Purchase a magnetic sign for your car or a car wrap with your website, phone number and email, it’s not free in the beginning but you will get back the cost in business and then it will turn into a FREE FRENZY for years to come
4.  Many times Vista Print offers free business cards (don’t store them, give them away) - FREE FRENZY
5.  Educate people, position yourself as a expert and give away free information - FREE FRENZY
6.  Utilize LinkedIn to promote your business and expertise, make sure it’s up to date and packed full of useful information to appeal to future customers
7.  Last, but certainly not least, build your word of mouth epidemic, share your mission with everyone, invite your customers to write testimonials, throw them up on your website - FREE FRENZY
I clicked again!  This time I’m getting free tea, free vitamins, free detergent and free dog food. Now that’s a FREE FRENZY, try it!

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. 610-442-4545  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

Friday, July 12, 2013

Junior Achievement of Greater Reading and Lehigh Valley Seeking Volunteers

inspire. empower. motivate.

"What do I want to do when I grow up? Is college right for me? How do I create a budget? What should my resume look like?"
Help 10th and 11th grade students find answers to these questions at Junior Achievement's 2013 Symposium Series: Pathway to Careers!

JA is looking for Symposium Planning Committee Members in Berks, Lehigh, and Northampton Counties. Empower students to own their economic success by sharing your real-world experiences with them!


- Attend one-hour planning meetings once per month: July - November 2013
- Add input and feedback during planning meetings
- Assist in recruitment of adult volunteers from the local business community to serve as day-of mentors
- Attend the event day-of to assist with logistics, set-up, break down, and student mentorship.

Ellen Albright, Program Manager, for more information or to sign up today!
phone: 610-373-3500

Check out their website for more information

Thursday, July 11, 2013

#Hashtag - You're It!

Guest post from Kelly Joffe of Cliff Ross Design

Hashtags: we know that you have seen them all over the place, and maybe you use them yourself. They have played a significant role on Twitter and now they are starting to pop up all over Facebook. But what does it really mean to use a hashtag – what purpose does it serve? Far beyond #BeiberFever, hashtags are now playing an important role in online branding  for companies.

Hashtags originated as a conversation creator for specific topics on Twitter. Lets say someone was at the beach, enjoying the day with their family and posted a Tweet about it. If they used the hashtag #family or #BeachDay, it would start or join a conversation that has already been created about those topics. So when the hashtag is clicked on, you can view all the other “tweets” about that subject. Maybe other people in your area are enjoying a day at the beach with their families. Hashtags are just another way to connect people who are doing or talking about similar things. Now Facebook is utilizing hashtags as an additional way for people to connect and share information.

Recently we’ve been seeing how hashtags can play a key role in promoting a brand online. Similar to the way people use hashtags to connect with one another, hashtags can be used as a way to connect people to a brand. Lets use Red Lobster as an example. If someone is out to eat at Red Lobster and they post a status or Tweet about being there, they could use #RedLobster in their post. Now anytime #RedLobster is searched, everyone who has made a post about it will show up. This starts to create a buzz around a brand, and becomes a way for people to connect to the brand and help share the brand’s message.

Brands can also develop their own hashtags that are specific to their business. For example, McDonalds uses the hashtag #ImLovinIt – this is their brand slogan, which they have also developed into a hashtag. Now anytime that hasgtag is used, it’s associated with the McDonalds brand.

Social Media is a landscape that is constantly changing and evolving. If you are going to take part in this social environment – it’s important to stay current with the trends. Social Media will play a crucial role in business marketing in the future, just as it’s starting to do now. Hashtags aren’t going anywhere anytime soon, but how we use them will certainly evolve over time.

Here at Cliff Ross, our job is to keep up with the changing landscape that is Social Media. We are happy to answer any questions and help guide your business through the world of social media marketing. Give us a call at 610-829-1333.

Guest post from Kelly Joffe of Cliff Ross Design

Wednesday, July 10, 2013

Job Openings - Northampton Community College

Listed below is a listing of our current job openings. 
Please visit our website at for additional information.

Full Time:
Computer Electronics Faculty
Experiential Learning/Internship Manager
Manager, Advancement Services
Part Time:
Adjunct Instructor - Philosophy
Adjunct Instructor in 3D Animation/MAYA
Automotive Instructor
CAD Adjunct Faculty, with Program Coordination
Dishwasher - evenings
Instructor – Introduction to Web Site Design
Line Worker Training Instructors
PT Drivers
Video Production Specialist

Monday, July 8, 2013

Guest Blog Post: You Can Start Something with Big Brothers Big Sisters

Mentoring comes in all shapes and sizes. Right now, there are mentors at large corporations, in our local schools, and in your own back yard. With these mentors, the possibilities for children in our community are endless – they can learn anything, whether it’s reading books, baking a cake or shooting some hoops. Life is a whole lot easier when someone’s there to spend time with you and help guide you.

But this isn’t always the case. There are many children in the Lehigh Valley without role models to look up to—or even a person to read a book with, or simply hang out and talk with them.

That’s where Big Brothers Big Sisters comes in.

For over 40 years, Big Brothers Big Sisters Lehigh Valley has wanted to start something – a positive, lasting relationship. When we pair a trained, screened, and qualified volunteer (Big) and a child (Little) we provide an opportunity for all involved to create a lasting relationship based on trust.

The greatest contribution anyone could make towards building these relationships would be donating a few hours of their time each week to mentor a child in need. The programs we provide in our community can help foster these few hours each week into a lifetime of memories.

Here in the Lehigh Valley, Bigs and Littles in our Community-Based Mentoring Programs spend time together doing everyday activities, like taking a walk, going to a museum or playing catch several times each month. Our School-Based Mentoring Programs pair High School or College Bigs with Elementary or Middle School Littles. Bigs in these programs meet with their Littles at their schools to work on homework, play on the playground and more.

The impact that these mentoring programs have on the youth is overwhelming. Youth with mentors are:
·         46% less likely to begin using illegal drugs
·         32% less likely to hit someone
·         52% less likely to skip school
·         27% less likely to begin using alcohol

Here’s how you can be a part of this life changing process – become a Big Brother, Big Sister, volunteer at our special events, or donate to help sponsor a match between a Big and a Little and support our programs.
At Big Brothers Big Sisters, every little step you take can create big opportunities for the children in the Lehigh Valley.

For more information check out our website at , or call us at 610-391-1827.

Job Opening: Nazareth Business Council Seeks Part-Time Downtown Coordinator


Seeking an enthusiastic and outgoing part-time Downtown Nazareth Coordinator to advocate for the business community.

The Borough of Nazareth and the Nazareth Economic Development Commission (NEDC) have partnered with the Greater Lehigh Valley Chamber’s (The Chamber) Main Street Lehigh Valley (MSLV) initiative to help encourage business growth and expansion in the borough.

Nazareth has seen an increasing need for additional economic development and revitalization in recent years.
This evolving partnership and its downtown initiative aim to help build and attract business to Nazareth. This collaborative effort has also received the support from Northampton County and the Nazareth Bath Chamber of Commerce.

This goal of the Downtown Nazareth Coordinator position is to serve as a catalyst for the prosperity of the Nazareth community it serves as well as adding to the overall growth of the business community as a whole.
The downtown coordinator will mobilize volunteers and businesses, helping them to strengthen their own local economy. This person will coordinate programs and initiatives to improve the aesthetics of the town, and establish connections among community stakeholders and local organizations.

With support from the business community, the coordinator will develop and administer efforts that will promote the borough’s physical, economic, cultural, and historical assets – which affect the image and identity of the downtown, and ultimately the entire business climate of Nazareth. He/she will guide the business community in defining their goals, and help put them in touch with the resources they need for success.

The Chamber has experience in similar downtown revitalization efforts via programs of their non-profit MSLV Foundation. Established in 2005, The Chamber’s regional Borough Business Revitalization Program helps initiate efforts in several small Lehigh Valley boroughs that aim to provide economically-healthy, vibrant, pedestrian-friendly, and aesthetically-pleasing downtowns. Chamber coordinators, with County support from both Lehigh and Northampton, promote the business districts and community assets while providing technical assistance and access to both regional and state resources.

Interested Candidates: 
Must be an enthusiastic advocate for the business community within the borough and knowledgeable about information, resources and programs related to revitalization initiatives. Duties include working with volunteers in the community to promote downtown development by marketing properties; working with property owners on building improvements; recruiting and retaining businesses; and producing downtown promotional material. Strong computer skills and social media knowledge required. An interest in historic preservation preferred.

Strong public speaking and media exposure required with interpersonal and team-building skills; ability to build and leverage strong relationships. Excellent verbal and written communication skills, organizational and supervisory experience and the ability to work independently are essential.

Downtown Nazareth Coordinator needs to manage revitalization initiative in Nazareth and must have willingness to attend after hours business and networking events.  Volunteer management experience necessary. Valid drivers’ license required. Economic Development experience necessary.  Please forward resume with cover letter and salary requirements to:

Marlyn Kissner
Executive Vice President

Greater Lehigh Valley Chamber of Commerce
18 S. Main Street
Nazareth PA, 18064

The Main Street Lehigh Valley Foundation, The Chamber’s charitable arm, was established as a 501(c) 3 in Bethlehem, originally to raise funds for holiday decorations. Now that the Chamber has merged with 13 regional partners, and the Foundation has grown to serve all of its communities as part of the Main Street Lehigh Valley Initiative.  Main Street Lehigh Valley uses contributions from private sector donors along with assistance from Lehigh and Northampton counties to directly fund community development projects in Lehigh Valley’s communities.


Monday, July 1, 2013

Growing Your Business in 2013 - 181.9 Million

Guest blog post from Carol Ritter of

Did you know that “181.9 million Americans watched 38.8 billion digital content videos in April 2013.  Media is a $4 billion business that’s expected to reach $9 billion over the next three years,” Kenneth Parks, Chief Marketing Officer of DigitasLBi North America told This year will see a lot of growth in original digital video from the biggest players in media–such as Conde Nast–so buyers and publishers are now committing their money to the medium.  Are you?  Does your business have a marketing plan that includes a budget for media?  Are you marketing your biz in many different venues or are you doing the same old same old.

I recently met someone who has a business on a notable Main Street.  She said to me, “I’m only interested in selling to people in my town.”  I stepped back stunned, recognizing the lack of vision and the ability to see into the future.  Even more interesting, her business is not flourishing, new customers should not only be defined geographically.

The world is changing, and you can sit there and hope for the best limiting your ability to to attract new people or you can take on the future with zest.

1. Build a Business Facebook page, FREE Marketing

2. Definitely hire a media specialist and teach your customers to click and learn preferably with a little entertainment 

3. Design a state of the art Marketing plan with dollars attached

4. Pay attention to what your competition is doing, check out their media

Remember those 181.9 million Americans are just dying to see you and your product live on YouTube.  A $4 billion dollar business is nothing to shake a stick at, get on board, build your business and THINK MILLIONS!

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog. Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. 610-442-4545  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

PA Governor Tom Corbett passes $28.3 billion state budget

Good morning Lehigh Valley on this rainy Monday. It's already July... hard to believe!

Last night, Pennsylvania Governor Tom Corbett passed the 2013-14 budget of $28.3 billion, but action has stalled on a liquor privatization bill, pension reform, and a transportation funding bill.

The House was unable to pass the legislation that called for roughly $2 billion in transportation funding, and that may have to wait until the fall for approval.

Further votes on Pennsylvania's liquor privatization bill will likely have to wait until the fall as well. "Early Saturday morning, the Senate Republican majority won a key, preliminary vote on a measure that would allow retail beer distributors to sell liquor and wine and permit certain other stores to sell wine."

The Allentown School District got a $9.6 million increase in funding, part of the legislature's $123 million in increased funding for schools.

A bill to possibly extend Medicaid eligibility to Pennsylvanians under the 2010 federal health-care law also passed the Senate, but house leaders insist they will not allow a vote on it.

For more budget coverage, make sure to follow the below links.

Express Times coverage
The Morning Call coverage
WFMZ coverage