Friday, November 29, 2013

Half-off Tickets to A Lehigh Valley Christmas in Concert

TODAY ONLY - Tickets to A Lehigh Valley Christmas in Concert are HALF-OFF ONLINE!

Tickets are normally $30 for the show, which brings together some of the area's finest musicians to do renditions of their favorite holiday tunes in a variety of musical genres.

Use the code BLK50 at check-out for the discount.

Get yours now.

Tuesday, November 26, 2013

Retirement Income Planning Seminar - December 4 in Bethlehem



Learn how to maximize your Social Security strategies to increase your benefits and use the retirement income evaluator software demonstration to help you visualize how your retirement income sources will work together.

Featured speakers include Daniel J. Gasda, retired from Social Security Administration, and Frank McAleer, Janney Montgomery Scott.

The informative presentation will take place on Wednesday, December 4 at 6 p.m. at Janney's Bethlehem Branch, One East Broad Street, Suite 550, Bethlehem. Appetizers and refreshments will be provided.

RSVP to Gary Schroeder at 610-861-8417


Monday, November 18, 2013

Security VS. Liberty: Is There a Right Balance?



11/18 - Tonight on Business Matters: Security vs. Liberty: Is There a Right Balance?

GUESTS:
·         Baron Vanderburg, Easton Area School District
·         Ron Angle

·         Jason  Scheurer, The Libertarian Party
·         Anna McCauslin, Americans for Prosperity

Growing Your Biz in 2013 - Excuses

Guest blog post from Carol Ritter of CarolTalks.com

I follow Seth Godin, best selling author, he says that the attributes many of us value in co-workers, bosses, employees, friends and vendors are honesty, curiosity, flexibility, thoughtfulness, generosity, fun, commitment, respectful, organized, interested, creative, likable, positive, proactive and, yes, even punctual.  He goes on to say that if you have these attributes you can go from ordinary to a super star.

So I was thinking that I want the clients I work with to be all of those, don’t you?  But first, I think we need to look into the obvious.  Do you choose to be honest or were you born honest?  Do you choose to be flexible or were you born with flexibility? Do you choose to be on time or did you arrive on time the day you were born so you now can be punctual forever?  Is it possible to be all of these or do we need to pick the easy ones and then work on the rest?

Which brings me to the all time favorite reason why some people just can’t measure up.  EXCUSES!  The traffic was bad, my alarm didn’t go off, I got a phone call, the sun was in my eyes, I ran out of gas, my car wouldn’t start, I forgot, and on and on and on.  I think the moral of the story is if you expect your clients to have those attributes you may want to set the example yourself for your staff, your clients, your volunteers, and your future clients.   We all know there’s nothing like a great reputation to grow ur biz.  Here’s what it takes...

Honest - tell the truth, Curiosity - take time to learn, Flexibility - come to the table wiling to change, Thoughtfulness - think of others first, Generosity - show your charitable side, Fun - just do it, Commitment - be loyal, Respectful - earn it and give it, Organized - clean up, Interested - care, Creative - share ideas, Likable - you can’t fake that, Positive - drop the negatives, Proactive - take the lead, Punctual, SHOW UP - ON TIME!

I believe these attributes are a result of our upbringing, our exposure to others who have them and the desire to aspire to be not just your ordinary business but a business filled with super stars.  NO EXCUSES!

Carol S. Ritter, Motivational Speaker 
Results Only Business Coach & Featured Writer
610-442-4545 


Ten Thousand Villages - Community Shopping Event on 11/21

Get a head start on your holiday shopping and support multiple members of the Chamber at once!

Join St Francis Center at Ten Thousand Villages in the Lehigh Valley Mall on November 21 between 5 and 9 pm to purchase your holiday gifts. Ten Thousand Villages will donate 15% of sales during that time period to St Francis Center for Renewal!

Ten Thousand Villages is a nonprofit, fair trade organization, that markets handcrafted products made by disadvantaged artisans from more than 120 artisan groups in more than 35 countries, your purchases will support local and international causes!

During a community shopping event, Ten Thousand Villages (a non-profit retailer of handmade fair trade gifts, personal accessories and home d├ęcor) donates 15% off total sales to a local organization doing like work. Visit their web site for more information or about the events scheduled, visit www.tenthousandvillages.com/lehighvalley.

Thursday, November 14, 2013

YWCA of Bethlehem seeks a Director of Empowerment and Development

The YWCA of Bethlehem is seeking a Director of Empowerment and Development

Director of Empowerment Center and Development. The YWCA of Bethlehem seeks a FT Director of Empowerment Center and Development to develop, implement, market and oversee all YWCA empowerment programs, run two special fundraising events (a  5k Race Against Racism and TGIF (Teaching Girls Is Fun) Charity Golf Classic), write grants and manage social media. Bachelor’s Degree plus a minimum of two years experience in program development, management and fundraising in the non-profit sector is preferred.  Email cover letter and resume to shnatiw@ywcabethlehem.org.

I. YWCA PURPOSE & NONDISCRIMINATION STATEMENT
The YWCA of Bethlehem is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. It is the policy of the YWCA of Bethlehem not to discriminate on the basis of race, color, national origin, gender, disability, age, religion, sexual preference, veteran status or any other legally protected classification in its programs, activities or employment.

II. FUNCTION
The function of the Director of the Empowerment Center and Development is to raise funds for the programs of the YWCA of Bethlehem through grant writing, solicitation of sponsorships, donor cultivation and stewardship and write press releases, manage social media and implement, market and oversee all YWCA Empowerment Center programs and services.

III. RESPONSIBILITIES AND DUTIES
The Director of the Empowerment Center and Development is responsible for developing, implementing, marketing and overseeing all YWCA Empowerment Programs, running two special fundraising events, T.G.I.F. (Teaching Girls Is Fun) Charity Golf Classic and 5K Race Against Racism, writing grants, managing the volunteer programs and social media.

Specific programs are:
- Rev. Dr. Martin Luther King Jr Holiday Celebration with NAACP
- Racial justice education
- Study circles
- Dinner Dialogues
- Youth reading circles
- Neighbor- to- neighbor (breast health)
- WAND
- TeenWAND
- LPGA-USGA Girls Golf of Lehigh Valley and Southern Lehigh Valley
- Prom Dress Day
- TechGYRLS
- Boys golf clinics

Specific duties include:
- Grow existing YWCA programs such as WAND and TeenWAND.
- Manage two YWCA special fundraising events
- Develop new programs that are fee-for-service programs which generate operating revenue
- Market YWCA programs to potential program participants, news media and other
agencies
- Evaluate program outcomes and measures for success
- Maintain organized program files
- Prepare and report program outcomes to YWCA Executive Director and appropriate
committees
- Manage the TechGYRLS Coordinator, Golf Coordinators and other
staff/volunteers/interns to assure that individual program objectives are met
- Research and write grants
- Manage YWCA’s volunteer program
- Expand YWCA Empowerment programs throughout the Lehigh Valley through
collaboration and outreach
- Identify, research and write grant/funding proposals
- Prepare grant close-out reports
- Maintain regular communication with program staff, to understand program's needs, and
to develop ideas for funding proposals
- Assist in the identification, cultivation and follow-up of donors - individual and major
- Write solicitation and thank you letters
- Track and process donations, acknowledge gifts and generate reports.
- Prepare press releases and annual report.
- Attend YWCA and community meetings as needed
- Act as the YWCA Staff Liaison to the following committees:
1. Women’s Programming Committee
2. Coalition on Racism and Race Relations
3. Girls Golf
4. Prom Dress Day
5. Development
- Design program materials such as fliers, registration brochures, etc., as needed
- Other Duties as assigned

IV. EDUCATION & EXPERIENCE
Bachelor’s Degree plus a minimum of two years’ experience in program development,
management and fundraising in the non-profit sector is preferred.
Qualifications:
- Work well independently and as part of a team
- Solid written and oral communication skills
- Ability to juggle multiple tasks simultaneously
- Outgoing and friendly personality
- Committed and genuinely passionate about the YWCA mission
- Strong technical skills in Microsoft Word, Excel, Publisher, Power Point and Outlook
- Detail oriented, good writing skills and good proofreading skills.

V. HOURS OF WORK
The position of Director of Empowerment Center and Development is exempt.

VI. ACCOUNTABILITY
The Director of Empowerment Center and Development is accountable to the Executive Director.

Email cover letter and resume to shnatiw@ywcabethlehem.org.

Wednesday, November 13, 2013

Growing Your Biz in 2013 - I Have a Tip for You

Guest blog post from Carol Ritter of CarolTalks.com

No matter what business you are in, more than likely, you are really in the people business.  What that means is people must be more important than paper, more important than stocking shelves and more important that yourself.  

I was on the road this week and stopped to have dinner at a restaurant out of town.  The restaurant was full so I sat at the bar.  After about five minutes a waitress came over and asked what I would like to drink, I ordered an iced tea.  I was busy checking email and didn’t realize that the tea didn’t come, but all of a sudden I realized there were some good looking guys at the other end of the bar and she was talking, flirting, giggling and completely engrossed in that conversation.  I waited and waited, the tea finally came and she asked if I would like to order.  I ordered a salmon salad.  She then brought out this magnificent bean dip as a complimentary appetizer.  Five minutes, more giggling, ten minutes,, more talking fifteen minutes, more flirting, twenty minutes more of all three.  So it took 30 minutes to make a salad.  When I finally received it the salmon on the salad the was cold which means that is was sitting back there for sometime.  After the salad was delivered it was all over.  She parked herself at the end of the bar and more of the same.  After I finished the meal it looked like she had no intention of getting me the bill.  OK, LOSING PATIENCE ALERT.  I popped out of my seat walked over to her and said, “I’m ready for my bill.”  All of a sudden she came running down and she was alive, “Can I get you anything else, how was your meal, how about more tea?” and on and on.  TIP TIME!

Help me, should I tip at all, should I tip 10%, should I tip 15 %, should I tip 20%?  The service was mediocre at best.  The food was good but cold.  The waitress was completed engrossed in the good looking guys.  Doesn’t she want to make money?

So the real question is: Is tipping required or earned?  Maybe I’m wrong but I always believed it was earned.

How could she have improved her service?
  1. The restaurant manager could have been paying attention (zzzz)
  2. She could have updated us on our food
  3. She might have asked to refill my ice tea before the bill came
  4. She could have apologized for the delay (apologies go a long way)
  5. She might have shown just a tad of interest
So I have a tip for you, customers come first, everything else second!!

Carol S. Ritter, Motivational Speaker 
Results Only Business Coach & Featured Writer
610-442-4545 
  
Watch for my new website launch coming soon.

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

Monday, November 11, 2013

Tonight on Business Matters: The election’s over…Is anything going to change in your life?

The election’s over…Is anything going to change in your life?



GUESTS:
·         Bar Johnston, Lehigh County Democratic Committee
·         Mike Schlossberg, PA Representative (D-132)

·         Wayne Woodman, Lehigh County Republican Committee

·         Anna McCauslin, Americans for Prosperity

Make sure to watch Business Matters tonight at 7:30 p.m., only on WFMZ!

Lehigh Valley TechFest Schedule



8 a.m. Registration, Breakfast, Networking

8:35 - TechFest 2013 kicks off!

(8:45 a.m. - 9:30 a.m.)
Social Marketing Keynote  
Jon Zack, Founder and Chief Executive Officer, EggZack

9:30 - 10: Networking, Exhibit visits

Breakout Discussions:
(10 - 10:45 a.m.)
Social Media ROI:  Where do I spend MY Time? 
- Doug Panzer, Of Counsel for Intellectual Property, Fitzpatrick Lentz & Bubba
- Jon Carvallo, Northeast US Account Manager, EcoTech Marine
- Kelly Joffe, Cliff Ross Designs
- Moderated by: Megan Beste, Fitzpatrick, Lentz & Bubba

Tech for Small Biz
- Bill Shriver, Regional Manager, Advanced Technology, Verizon Wireless

10:45 - 11:15: Networking, Coffee Break, Exhibit Visits

(11:15 a.m. - 12 noon)
Marketing in the Digital Age – Advertising, Blogging, SEO
- Fred Zahradnik, Director of Digital Marketing, Altitude Marketing
- Michelle Gaynor, Director of Account Services, Klunk & Millan Advertising
- Steve Luvender, User Experience Architect, Liquid Interactive
- Moderated by: J. Matthew Zator, Zator Law Offices

Justifying the Investment 
- Josh Braskie, CEO, Simply IT
- Victor Salicetti, AmericaVen
- Kristen Pittman, Cylutions
- Trevor Miller, Owner, Mid-Atlantic Technology Profesionals
- Moderated by: Paul Ricciardi, Golden Pepper Productions

12:15 - 1 p.m. Lunch

(1:15 p.m. - 2 p.m.)
Technology Keynote
Dr. Martha Collins, Director of Global Technology Centers, Air Products


Wednesday, November 6, 2013

Social Media ROI: Where Do I Spend My Time?


With the many social media marketing tools currently available to small businesses, it's often hard to pick and choose which one gives you the most value, and the most bang for your buck. We certainly can't be on every network at once as we try to manage marketing on top of daily business needs.

We often receive questions from business owners; "How much time will it take me to do this?" and "Where do you find the time to manage it all?", and "How do you expect me to do this on top of everything else I'm doing?!"

Other times, business owners spend the necessary time to manage their sites, but don't really see any concrete value in maintaining their social media marketing.

Luckily, I'm part of the ADD generation and constantly need mental stimulation, so that helps with keeping up with everything. Another benefit I've learned is to prioritize which social networks make the most sense for The Chamber to be on. We will be addressing this issue and more at the first-ever Lehigh Valley TechFest (#LVTechFest) on November 22, at Tek Park in Breinigsville.

"Social Media ROI: Where do I Spend My Time?" is the subject of one of the four breakouts at #LVTechFest. During this session, the following experts will teach attendees which sites make the most sense for them to be on with proven examples and anecdotes.

Panelists:

Douglas Panzer, Of Counsel for Intellectual Property, Fitzpatrick Lentz & Bubba, PC
Douglas Panzer is a technology and intellectual property lawyer and is Of Counsel for Intellectual Property to Fitzpatrick Lentz & Bubba, PC, a law firm in Center Valley. Doug serves businesses that design, develop or deliver software, e-commerce, cloud and information technology products and services - helping those businesses to: efficiently engage in the business of selling or licensing those products and services; protect their innovations; and to maintain their competitive advantage. During the Dot Com era Doug was a software and e-commerce developer to large enterprises and small companies alike across North America. Doug attended Washington and Lee University and American University College of Law and uses social media – especially LinkedIn and Twitter – to develop his network and market his practice.


Jon Carvallo, NorthEast US Account Manager, EcoTech Marine
Jon Carvallo is the Northeast US Account Manager at EcoTech Marine, a leading manufacturer of marine aquarium equipment /supplies located in Allentown, PA. He attended Buffalo State College in Upstate NY before moving to Pennsylvania to pursue his career in sales. Aside from his daily work at EcoTech, Jon manages the social media aspects of various small businesses and is heavily involved in the creative process of several marketing campaigns. When he isn’t glued to the computer screen, he typically spends his time finding and restoring antique fans, maintaining a saltwater aquarium and sampling the local craft beer.



Kelly Joffe, Advertising & Social Media Specialist, Cliff Ross
From a young age, Kelly Joffe always had a strong passion for reading, writing, and communication. She graduated from East Stroudsburg University in 2010 with a Bachelor's Degree in English and Professional Writing. Shortly after graduating college, Kelly wrote for Patch.com in Fair Haven, NJ which led her into the social media marketing field. She began working for a wide variety of businesses, helping them use social media as a tool to reach their customers. She discovered that there is a science behind social media and, when used correctly, can be a powerful marketing tool. Kelly developed a passion for helping businesses grow, and wanted to be part of a team that shared those same values. Kelly joined Cliff Ross, a full-service advertising agency, in June of 2013 to help offer social media services to their clients.


Moderated by:


Megan Beste, Director of Marketing & Special Projects, Fitzpatrick Lentz & Bubba, PC

Megan Beste is the Director of Marketing & Special Projects for Fitzpatrick Lentz & Bubba. She oversees the firm’s advertising, public relations, community relations, web site,  social media, and client development. She attended American University and is currently an MBA candidate at Lehigh University.


Social Media ROI: Where Do I Spend My Time? is just one of four breakouts at #LVTechFest. The other three, which we will be writing about throughout the next week, include:

Marketing in the Digital Age – Advertising, Blogging, SEO

Tech for Small Biz:  Increasing your efficiencies

Justifying the Investment


Register now for TechFest

The cost is $75 for Chamber members, and $125 for future members, which includes the entire day of programs, networking, plus breakfast and lunch.

Tuesday, November 5, 2013

Growing your Biz in 2013 - Fearless or 'Fraid

Growing Ur Biz, without question, is critical.  The same old same old doesn’t work with today’s customers.  There is no risk, there is no over the top success, a few new customers maybe, or possibly some luck. 

If you don’t believe, just turn on the television.  These shows are booming. The show Survivor advertising new and exciting season, Dancing with the Stars - Best Season Ever.  Today I heard All New Shark Tank, here’s the thing, there may be something new and exciting maybe not, but people are interested.

I was with a friend recently who owns a “small biz” and I asked, “How’s business?”  She replied, “I need to do something right away, I need change, business is ok but I want it to be booming.”   Don’t you?  Booming is where it’s at and you will never hit booming unless you are willing to be FEARLESS - TAKE RISKS - and have a willingness to FAIL.  Cautious Cathy, Scared Susie and Passive Patsy can’t be part of your future.  

Here’s my 4 LIFE CHANGING STRATEGIES...

Do not allow Distraction - watch and accomplish your goals daily, it’s so easy to get distracted with naysayers, social media, interruptions and personal stuff, commit to one year, today, focus on the future

Commit to LifeLong Learning - read, read, read, learn something new, something you can use in your business, but especially follow the nations political issues  - it will and has directly affected all of us recently

Be Fearless - try something new once a week, failure will come your way sometime - why not be BOLD about it-have a SO WHAT ATTITUDE

Be Ready - stay on the lookout for opportunities, be prepared to seize the moment and transform the opportunities into a new client, new revenue or maybe a new employee-every single person you meet is a future client, no matter where or when you meet them.  

That’s it.  Trust me, if you can embrace these 4 simple strategies and commit to following them for one year, you can start “GROWING UR BIZ today.  What’s the alternative-zzzzzzzzzzzzzzzzzzgood night!

Carol S. Ritter, Motivational Speaker 
Results Only Business Coach & Featured Writer
610-442-4545 
  
Watch for my new website launch coming soon.


Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia