Guest blog from Carol Ritter of CarolTalks.com
Be it Resolved, that I’m going to change my ways, Be it Resolved that I will blah blah blah, be it resolved that I will Grow my Biz by at least 25% in 2014. How many of us really keep those resolutions?
How many of us eat the celebratory pork and sauerkraut on New Year’s Day for good luck? Did you know that eating pork and sauerkraut on New Year's Day is a tradition by the German and Pennsylvania Dutch; they believe it will bring good fortune all year if it is eaten for your first meal of the New Year. The meat represents luck and the greens you eat are supposed to represent the more money you make. It's not always sauerkraut and pork, sometimes its collard or turnip greens and some other kind of meat. Ah ha, so that’s how we get a successful business, we eat more “GREEN!”
I see “GREEN.” I’m off to the grocery store to buy spinach, cabbage, collard greens, green peppers, kale and a side of celery. I will sit back and eat like Popeye and my business will just take off and the cash will flow in like a river of spinach.
I have a suggestion for you, whether you made a resolution this year or not, changing your ways will help you to see more “GREEN.” Think about the gifted artist that spends all of his or her time painting but selling becomes an after thought. Think about the author who just loves to write and spends all their time writing and selling becomes an after thought. Or better yet, think about the person who works at a department store who is so much more comfortable stocking the shelves rather than selling the product.
Here’s how to change your ways......
1. Flip your time around - start by marketing your biz at least 20% of your time in 2014 - I prefer 50-50 but start slow
2. Do what you don’t love first and what you love to do second
3. Commit to work with someone who is an expert in marketing
4. Join an organization with a natural market for marketing to all sorts of business
5. Listen to new ideas and new strategies, model your biz after someone who already is successful at marketing
Be it Resolved that eating pork and sauerkraut is a wonderful tradition, but changing your “MARKETING WAY” will be more likely to bring in the new year with “GREEN!”
I think I’ll make Pork and Sauerkraut for dinner tonight!
Carol S. Ritter, Motivational Speaker
Results Only Business Coach & Featured Writer
Watch for my new website launch coming soon.
Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country. Carol’s creative leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 firstname.lastname@example.org Like Carol on Facebook at Caroltalks and CarolCoaches! Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia