Tuesday, February 11, 2014

Growing UR Biz in 2014 - Sweet Innovation

Guest blog from Carol Ritter of CarolTalks.com

Fast Company has announced The World’s Top 10 Most Innovative Companies -  here are 5 of them and the reasons why they are “INNOVATIVE”.
  1. Nike - for a pair of revolutionary products and a culture of believers
  2. Amazon - for speeding up the delivery of change
  3. Square - for spreading the mobile payments revolution
  4. Splunk - for bringing BIG data to the masses
  5. FAB - for evolving into the destination for design wares

In order to qualify, your company must be innovative and efficient.  In addition, it had to occur in the last 12 months.  This list is not only impressive, it glows with success.  Don’t we all “LOVE” innovation, doesn’t make our lives easier, aren’t we excited about the fact that if you buy something online at Amazon, chances are you will be the recipient of their innovative delivery system?   We “LOVE” it even more when it directly affects our daily life.

It’s Valentine’s week AND the “BERRIES” company is offering chocolate-covered strawberries, the Vermont Teddy Bear company is telling us we cannot live without a giant Teddy Bear to cuddle at night and the restaurants are begging us to celebrate the big day with them by offering “RED DESSERTS”, SWEETHEART COCKTAILS’ and, if that’s not enough, premier seating in their dining room with a view.  

STOP TREADING WATER....start dreaming about what your business could be rather than what it is.  Every single one of these companies started with an idea but what they have in common is that fact that they “GET IT”.  They know their customer and what makes them tick.  They know how to jump inside the minds of their customers and make life easier, more accessible and fascinating on a daily business.  You can do it, too.  Try watching and listening to your customers, you may be surprised that their needs and desires are much different than your business plan.  

If you just can’t be innovative with your business, “JUST DO IT” with your Valentine!


Carol S. Ritter, Motivational Speaker Results Only Business Coach & Featured Writer www.caroltalks.com 610-442-4545 www.youtube.com/caroltalks
Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

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