Tuesday, March 25, 2014

Grow Ur Biz - Shirley Temple

Guest blog from Carol Ritter of CarolTalks.com

On the good ship Lollipop, it’s a sweet trip to the candy shop, where bon-bon's play, on the sunny beach of Peppermint Bay. Lemonade stands everywhere, Crackerjack bands, fill the air, and there you are, happy landings on a chocolate bar.  The legacy of Shirley Temple goes well beyond this famous song, her movies and her service to her country as an ambassador to the Czech and Slovak Federal Republic.  Do you know the story of the world renowned non-alcoholic  drink, “Shirley Temple?”  

We took our granddaughter to lunch for her birthday this weekend and she wanted to order a Shirley Temple.  She asked why is the drink called a Shirley Temple?  

Some say it happened at the famed Brown Derby Restaurant and others believe a bartender created it at the Royal Hawaiian Hotel.  The exact source of the name is a bit of a mystery, but most stories agree on the reason, which is obvious: the young starlet was out at a restaurant and needed something non-alcoholic to drink. Reportedly, Temple was “whining” over her parents sipping an old-fashioned, so the waitstaff mixed up a tea-total version for her.  
The question is, why can you order a Shirley Temple anywhere in the world and everyone knows what it is?  How about that brand?  Why are some brands completely recognizable and others remain anonymous?  Well, first Shirley Temple was world renowned in her day. 
According to Steve Tobak, he believes that by satisfying one or more of the following three conditions your brand can remain recognizable:
  1. Invention or innovation
  2. Viral use or marketing
  3. Creating or dominating a category 

I would agree.  Back in the 1930’s, when the Shirley Temple was created, it went viral in it’s own way, most likely by word of mouth.  Is your brand spreading like wildfire? Are you using “FREE” social media to promote your brand? Are you dominating in one category or another? Or, are you wishing and hoping your brand will soar?

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

No comments: