Thursday, September 17, 2015

What Business Owners need to know about Digital Marketing, the Internet, and Online Internet Solutions

By Robert Schuett of Dutchman Enterprises, a Market America’s WebCenters Representative

There are many elements to Digital Marketing that include Online Strategy, Mobile Websites, Marketing & Design Statistics, Website Management, Search Engine Optimization & Marketing (SEO SEM), Google Advertising, and Social Media.

Here are some statistics that might help you with some perspective before launching a campaign:

  • As of April 21, 2015 Google launched new algorithms to find more mobile-friendly ‘responsive’ websites.
  • 67 percent of consumers are more likely to purchase from a mobile-friendly site
  • 74 percent are more likely to return to mobile-optimized sites
  • There are 10.3 billion Google searches every month
  • 78 percent of Internet users research products and services online
  • 88 percent of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours
  • 70 percent of households now use the Internet when shopping locally for products and services
  • 50 percent of all mobile searches are conducted in hopes of finding local results and 61 percent of those searches result in a purchase
  • 62 percent of emails are opened on a mobile device
  • Social Media budgets are projected to double in the next five years
  • 40 percent abandon a website if it takes too long to load
  • Companies with active Blogs receive 97 percent more leads
  • 70 percent of customers prefer to information about a company from content rather than ads
  • Content Marketing costs 62 percent less than traditional Marketing
  • 61 percent of global Internet users research products online
  • 85 percent of customers expect businesses to be active in Social Media
  • Social Media has a 100 percent higher lead-to-close rate than outbound Marketing
  • Market America’s WebCenters is an innovative Internet Marketing company specializing in business Website design, eCommerce, hosting services, Search Engine Optimization and Marketing (SEO & SEM), and Social Media capabilities.

You can contact Robert Schuett via email at or by phone at (610) 297.5493.

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