Wednesday, March 22, 2017

New Business on the Block: 36e Fitness

By: Sara Weidner 
Bethlehem is home to many business from elegant clothing boutiques to the famous Moravian Bookstore, the oldest in the world! However, despite all the culture and commerce that can be found in the Christmas City, there was a need that Evan Robinson, owner and founder of 36e Fitness, saw for Bethlehem, and knew that he could fill it. Robinson’s new business is a unique fitness organization that is unlike any other chain fitness group.

Located in the basement of the Bethlehem Commons, 36e Fitness officially opened to the public on January 5, 2017. The small, privately owned gym is perfect for those who are looking for a more intimate and private setting to start their exercise journey.

“You can’t force a person to sign up to go to the gym and work out-you just can’t. When a person goes to the gym, it’s cause they’re about 80 percent of the way there and they’re ready to work out,” said Robinson.

Robinson strongly believes that the unique aspect about 36e Fitness is that it’s a whole gym created just for the client.

“There’s no having to worry about somebody else being on a piece of equipment or you being stuck in someone else’s selfie,” Robinson laughed. “Whatever you like to do when you’re working out we can do to help you achieve whatever your fitness goal is.”

To Robinson, having one-on-one instruction is always better than being in a group environment.

“I’m here to answer any questions; I’m also here to lead you through any exercise. You always have somebody watching you. It’s kind of like having a private tutor. You get that individualized attention.”

Right now, Robinson offers packages that occur three times a week, twice a week, or once a week. Prices are as follows:
  • 3 X weekly=12 Sessions a Month=$ 480 / month=​$40/hr
  • Twice weekly=8 Sessions a Month=$ 400 / month=$​50/hr
  • Once Weekly=4 Sessions a Month=$ 240 / month=​60/hr

“I put together programs for the client’s goals. You get a personalized program for your fitness needs,” said Robinson.

With his program, you get a warm-up, workout, cooldown, decompress if you want to talk, or cardio if you’d like. And another perk-water and towels are free!

“If you’re working out, you need water. If you’re not working out, you need water. You need water to live! I don’t feel that it’s right to charge someone for water,” said Robinson smiling.

Starting next month, Robinson plans to expand upon his small studio and offer a spin class in the new expansion. He also wants to turn the back half of the room into a boot camp so people can drop by and work out over their lunch break.

Robinson, a New York native, mainly attributed his return to a smaller town because of the American Dream.

Beginning with the martial art of jujutsu, Robinson has always had a passion for exercise and an ambition to maintain a healthy lifestyle.

“Being in and out of the gym has always been a part of me,” said Robinson.

Previously an employee at a commercial gym’s sales department, Robinson found that the quota was not being met, and this caused internal problems regarding financial matters.

“It was right then and there that I said, ‘when I get the opportunity or when I feel the time is right to open my own gym, I said I will never be stuck in a situation again like this.”

This roadblock in his career led him to thinking about opening his own business where he would do his best to run a fair, transparent company centered around helping people achieve their fitness goals.

“I just felt like, I can do better. I can offer a better service at a cheaper price and I feel people get robbed in commercial gyms.”  

Working out can be fun when you are in a comfortable setting. With Evan Robinson who proudly considers himself a social butterfly, he said the best part of his job is getting to talk to his clients. With his bright, fun, and outgoing personality, no one could feel self-conscious or awkward when working with him.

Make an appointment today and check it out for yourself! Even if you’re not an exercise buff, tell friends, neighbors, or relatives that a new business has arrived and that its programs have one focus-you! Visit their website  or call 610-756-7700 for a free consultation.

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